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Frederick's of Hollywood
From Wikipedia, the free encyclopedia
Frederick's of Hollywood is a well known retailer of lingerie in the United States, with stores in many modern shopping malls across the USA.
The business was started by Frederick Mellinger (inventor of the push-up bra) in 1946. The original flagship store was a landmark on Hollywood Boulevard in Hollywood, California. In September 2005, after 59 years, the store moved to a larger, more modern, and tastefully designed space a few blocks away, near the corner of Hollywood Boulevard and Highland Avenue.
Here, in addition to the selection of bras and panties, there are corsets, including their famous "Hollywood Dream" corset, bedroom slippers, a vast array of hosiery, bridal lingerie, beautiful special occasion lingerie, and even more high-end seduction pieces. The store no longer houses The Lingerie Museum featuring The Celebrity Lingerie Hall of Fame which exhibited a collection of underwear worn by Hollywood movie stars, such as one of Madonna's pointy-breasted corsets. However, this flagship Hollywood store does display corsets and bras designed by celebrities for charity.
Some of the lingerie worn by the 1950s pin-up and bondage model Bettie Page was from Frederick's of Hollywood.