Frommer's

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Frommer's is a travel guidebook series and one of the bestselling travel guides in America. The series began in 1957 with the publication of Arthur Frommer's book, Europe on $5 a Day. Frommer's has expanded to include over 350 guidebooks across 14 series, as well as other media including the award winning Frommers.com website which covers over 3,500 destinations. In 2007, Frommer's will celebrate its 50th anniversary of guidebook publishing.

In 1957, Arthur Frommer, a young corporal in the U.S. Army, wrote a travel guide for American GIs in Europe, and then produced a civilian version called Europe on $5 a Day. The book ranked popular landmarks and sights in order of importance and included suggestions on how to travel around Europe on a budget. It was the first travel guide to show Americans that they could afford to travel in Europe. It was a new concept for the time and has been credited with opening the door to modern tourism and travel guidebook publishing, particularly for budget travel.
Arthur Frommer returned to the United States and began practicing law. During that time, he continued to write and also began to self-publish guidebooks to additional destinations, including New York, Mexico, Hawaii, Japan and the Caribbean. In 1977, Frommer’s trademark was sold to Simon & Schuster, Inc. After several subsequent sales the Frommer’s series was purchased by John Wiley & Sons, Inc. in 2001. Arthur’s daughter, Pauline Frommer, is now writing her own series of travel guidebooks and continuing the Frommer’s travel legacy.

More than 75 million books have been sold since Frommer’s inception in 1957. Over 350 titles are available in the following series:

  • Frommer’s Complete Guides
  • Frommer’s With Kids
  • Frommer’s Day by Day
  • Frommer’s Portable Guides
  • Frommer’s Irreverent Guides
  • Frommer’s Memorable Walks
  • Frommer’s PhraseFinder & Dictionaries
  • Frommer’s Driving Tours
  • Pauline Frommer’s Guides
  • The Unofficial Guides
  • For Dummies Travel Guides
  • Suzy Gershman’s Born to Shop Guides
  • Frommer’s National Park Guides
  • MTV Travel Guides


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