GamesTM

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games™
The cover of games™ issue 24.
Editor Paul Morgan
Categories Computer and video games
Frequency Monthly
Circulation 21,671[1]
First Issue December 2002
Company Imagine Publishing
Country United Kingdom
Language English
Website Official site
ISSN 1478-5889
The correct title of this article is games™. The initial letter is shown capitalized due to technical restrictions.

games™ is a UK-based multi-format computer and video games magazine, covering many video game platforms including PlayStation 3, Xbox 360, Wii, GameCube, Xbox, PlayStation 2, PC games, Game Boy Advance, PlayStation Portable, Nintendo DS and Penny Arcade machines. The first issue was released in December 2002.

Contents

Besides covering all current and recent happenings in the video game world, the magazine includes a retro section at the rear, with reviews of past games and "battles" between older consoles.

As a standard, it is 180 pages long. News articles, developer interviews and the like are located at the front, with the preview section following. After the previews there is usually a large feature focused on a particular game or games company. This feature normally lasts 4 to 5 pages. The section for readers' letters follows, at the end of the magazine.

Since it is a multi-format magazine, a large number of games on all formats are reviewed, although the majority of games that are released are not reviewed because of space and deadline restrictions.

It is released monthly for a price of GBP £4.00, with subscriptions available.

The magazine targets the mature gamer demographic, similar to that of Edge magazine.

Reviewed games are given an overall score marked out of 10. Although several games have received 9/10, four games – Metroid Prime, Burnout 3, Gears of War and God of War II - have achieved a perfect 10/10 score in the magazine's history.

The magazine has also started to review game related hardware on occasion as well as aspects of Xbox Live. These typically include games available for purchase on the Xbox Live Marketplace and various retail games with Live functionality.

In January 2006, the future of the magazine became uncertain after its publisher, Highbury Entertainment, went into administration with debts of GBP £27 million. No subscribers received issue #40 and the next issue (#41) did not appear in the shops, though it should have been out on January 26, 2006. At the time, the magazine's staff could not be contacted and calls to the subscription helpline led to an automated message that said all magazines had been sold. The magazine's website went offline but was available again a few days later.

On January 20, 2006, Imagine Publishing announced that it had acquired games™ along with 23 other Highbury titles.[2][3]

Imagine Publishing has since announced that it will continue to publish games™, resuming with issue #41 which was published in February 2006. Editor Martin Mathers was transferred from games™ to Imagine's X360 magazine — focusing on the Xbox 360 — which was also acquired from Highbury. He later moved on to launch Imagine's Wii magazine, Revolution, and has now moved to Nintendo's official magazine ONM.

Issue #42 was released on March 23, 2006, with an explanation from new editor Paul Morgan in the introduction, stating that the magazine will undergo an evolution. The magazine has been published according to its usual monthly schedule since.

As of issue #48 the Retro section will be manned by Ashley Day.

In 2006, games™ celebrated its 50th issue.

  1. ^ David Jenkins. UK Magazine Market Continues Downward Spiral. Gamasutra. Retrieved on 2006-08-27.
  2. ^ Imagine acquires 24 Highbury titles (PDF). Imagine Publishing.
  3. ^ Daniel Farey-Jones. "Highbury magazines picked off after company's collapse", Media Bulletin, Haymarket, January 24, 2006.

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