Geneon

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Geneon Entertainment, Inc. (ジェネオン エンタテインメント株式会社 Jeneon Entateinmento Kabushiki-gaisha?) (formerly known as Pioneer Entertainment, or Pioneer LDC - Pioneer LaserDisc Company, a former subsidiary of Pioneer Corporation) is a Japanese anime and home entertainment production and distribution enterprise. They have been involved in the production and distribution of several anime in Japan, and its North American branch specializes in translating and distributing anime across the region, and related merchandise, such as soundtracks. Geneon is a portmanteau of the English words, generate and eon.

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The former organization, Pioneer LDC, was renamed to the current name of Geneon after the successful acquisition by Dentsu in July 2003.[1] The parent company of Geneon is Tokyo-based advertising and entertainment corporation Dentsu, and is quoted on the Tokyo Stock Exchange. The company has produced several anime series in Japan, as well as numerous movie and television productions.

The parent company Pioneer LDC founded the company's North American anime and film distribution subsidiary, Pioneer Entertainment (USA) Inc., on 1993. Upon Dentsu's acquisition, as with other sectors of the company, the United States entertainment branch's name was also changed to Geneon Entertainment (USA) Inc.

On August 24, 2007, it was announced that ADV Films would handle the distribution, marketing, and sales of Geneon's properties in the US on October 1 and that Geneon would still be able to acquire, license, and produce anime in North America, but everything else would be handled by ADV.[2] However, on September 20, 2007, it was revealed that the distribution deal between ADV and Geneon had been canceled.[3] Dentsu confirmed that the distribution deal was canceled through a press release on September 21, 2007. No details were given other than Geneon and ADV were "unable to reach a mutual agreement." and that "From October 1, 2007, Geneon USA will focus mainly on management of its works portfolio."[4]

On September 26, 2007, Geneon USA announced that it would shut down completely as of December 31, 2007. The company shipped all titles solicited through November 5, 2007, but they have given no indication thus far as to what will be done for the titles that were in mid-release or those that had been licensed and not yet released.[5][6] On October 6, 2007, they announced the closure of their official online American fanclub, Geneon Spot.[7]


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