Good Housekeeping

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Cover from July 1967.
Cover from July 1967.
Cover from August 1908.
Cover from August 1908.

Good Housekeeping is a women's magazine owned by the Hearst Corporation, featuring articles about women's interests, product testing by The Good Housekeeping Institute, recipes, diet, health as well as literary articles. It is well known for the "Good Housekeeping Seal," popularly known as the "Good Housekeeping Seal of Approval."

The magazine was founded May 2, 1885 by Clark W. Bryan in Holyoke, Massachusetts.

The magazine achieved a circulation of 300,000 by 1911, at which time it was bought by the Hearst Corporation. In 1966 it reached 5,500,000 readers.

The Hearst Corporation created a British edition along the same lines in 1922.

Famous writers who have contributed to the magazine include Somerset Maugham, Edwin Markham, Edna St. Vincent Millay, Frances Parkinson Keyes, A. J. Cronin, and Evelyn Waugh.

The Good Housekeeping Research Institute, founded in 1900 as an "Experiment Station," awards the Good Housekeeping Seal to products whose advertising claims have been reviewed by the GHRI.

It advocated for pure food as early as 1905, helping to lead to the 1906 Pure Food and Drug Act. It prohibited the advertising of cigarettes in the magazine in 1952, 12 years before the Surgeon General's warning labels were required.

In 1911 Hearst bought the magazine; one year later, Harvey W. Wiley took over its laboratories and established the Good Housekeeping Seal.

Official websites:

From the Library of Congress:

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