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The Grand Alliance (GA) was a consortium created in 1993 at the behest of the Federal Communications Commission (FCC) to develop the American HDTV specification, with the aim of pooling the best work from different companies. It consisted of AT&T, General Instrument Corporation, Massachusetts Institute of Technology, Philips Consumer Electronics, David Sarnoff Research Center, Thomson Consumer Electronics, and Zenith Electronics Corporation. The Grand Alliance DTV system is the basis for the ATSC standard.

Recognizing that earlier proposed systems demonstrated particular strengths in the Advisory Committee on Advanced Television Service (ACATS) testing and evaluation process, the Grand Alliance system was proposed to combine the advantages of all of the previously proposed terrestrial digital HDTV systems. At the time of its inception, the Grand Alliance HDTV system was specified to include:

• Flexible picture formats with a header/descriptor approach, allowing the inclusion of both 1050 and 787.5 raster formats.
• Progressive scanning and square pixel capabilities in both raster formats.
• Interlaced scanning and rectangular pixel formats.
• Video compression based on MPEG-2, with additional syntax elements that represent contributions from each previously proposed system.
• A packetized, prioritized data format, providing flexibility of services and extensibility.

Audio and transmission systems had not been decided at the time of the GA agreement. Five channel audio was specified, but a decision among the Dolby AC-3, multi-channel MUSICAM, and MIT "AC" systems had not yet been made. Candidate transmission approaches included QAM, Spectrally-Shaped QAM, 6 VSB (with trellis code) and 4/2 VSB. COFDM had been proposed by third parties, but was rejected as not being mature, and not offering fringe-area coverage equivalent to analog transmission. A thorough analysis of service area, interference characteristics, transmission robustness and system attributes would be performed to determine the "best approach."

In the end, 1080- and 720-line resolutions were implemented, together with 8-VSB modulation and Dolby AC-3 audio. However, the selection of transmission and audio systems was not without controversy. The choice of 8-VSB was later criticised by several groups as being inferior to COFDM under conditions of multipath. Improvements in receiver designs would later render this apparently moot. With MUSICAM originally faltering during GA testing, the GA issued a statement finding the MUSICAM system to be "essentially equivalent" to Dolby, but only after the Dolby selection had been made. Later, a story emerged that MIT had entered into an agreement with Dolby whereupon the university would be awarded a large sum if the MUSICAM system was rejected. Following a five-year lawsuit for breach of contract, MIT and its GA representative received a total of $30 million from Dolby, after the litigants reached a last-minute out-of-court settlement.

• 1987 - Advisory Committee on Advanced Television Service is formed
• 1990 - Simulcast principle advocated by the FCC
• 1990 - Four competing digital HDTV systems announced
• 1992 - Systems tested at Advanced Television Test Center (ATTC)
• 1992 - All competitors announce planned improvements
• 1993 - ACATS Special Panel recommends retesting
• 1993 - Grand Alliance forms, "collaborative" phase begins
• 1994 - Grand Alliance system undergoes ATTC verification testing
• 1995 - ATSC Standard A/53 is published, incorporating Grand Alliance System
• 1996 - FCC Adopts ATSC A/53 as standard for the transmission of digital television, but excludes requirements with respect to scanning formats, aspect ratios, and lines of resolution
• 1997 - Academy of Television Arts & Sciences presents Primetime Engineering Emmy Award to Grand Alliance companies for developing and standardizing the transmission and technology for digital TV.

• Randall M. Sukow, "Technology: Could HDTV's answer be a 'grand alliance'?", Broadcasting & Cable, <http://findarticles.com/p/articles/mi_hb5053/is_199303/ai_n18356999>. Retrieved on 2007-03-04, March 1, 1993.

• A/53: ATSC Digital Television Standard, Advanced Television Systems Committee, <http://www.atsc.org/standards/a53.html>. Retrieved on 2007-03-04, December 27, 2005.

• Fourth Report and Order in MM Docket No. 87-268, FCC 96-493, Federal Communications Commission, <http://www.fcc.gov/Bureaus/Mass_Media/Orders/1996/fcc96493.pdf>. Retrieved on 2007-03-04, December 24, 1996.

• DTV REPORT ON COFDM AND 8-VSB PERFORMANCE, FCC Office of Engineering and Technology, <http://www.fcc.gov/Bureaus/Engineering_Technology/Documents/reports/dtvreprt.pdf>. Retrieved on 2007-03-04, September 30, 1999.

• Keith J. Winstein, "MIT Getting Millions For Digital TV Deal", The Tech, <http://www-tech.mit.edu/V122/N54/54hdtv.54n.html>. Retrieved on 2007-03-04, November 8, 2002.