Heinz 57

From Wikipedia, the free encyclopedia

Heinz 57 is a shortened, popular form of the "57 Varieties" slogan of Pittsburgh's H. J. Heinz Company. In its early days, the company wanted to advertise the great number of choices of canned and bottled foods it offered for sale, although the number 57 was chosen arbitrarily, as in fact by 1892 they had more than 60 products. The company now has more than 1,100 products.

Although the company does not often use the slogan on its products today, the number 57 remains pervasive in its corporate culture and is known worldwide (although younger generations are markedly less familiar with it). In the United States and Britain, the number 57 is still printed on the packaging of various Heinz products.

The slogan is printed on Heinz pickle pins that are distributed by the millions.

Heinz 57 is also the name of one variety of Heinz steak sauce. It is distinctive from other steak sauces in its color and flavor. Heinz 57 is a reddish sauce with a taste more akin to spicy ketchup than to other steak sauces. Heinz often markets the sauce as "ketchup with a kick" to highlight this distinction. Heinz slightly altered the sauce's flavor in 1985 to make it sweeter.

  • There is a "Heinz 57 Center" office building at 357 Sixth Avenue in Downtown Pittsburgh which houses some of the company's offices.
  • "Heinz 57" is also used as a joke term when describing one's diverse ethnic background.

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