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Hitwise
From Wikipedia, the free encyclopedia
| Hitwise Pty. Ltd. | |
| Type | Private |
|---|---|
| Founded | Melbourne, Australia 1997 |
| Headquarters |  Melbourne, Australia |
| Key people | Andrew Walsh, Chief Executive |
| Industry | Marketing |
| Employees | 210 (2006) |
| Slogan | "Real-time competitive intelligence" |
| Website | www.hitwise.com |
Hitwise is an internet monitor which collects data directly from ISP networks. Hitwise bands the aggregate usage information into commercial verticals (travel, finance, retail, etc). The Hitwise product is a commercial platform whereby customers pay Hitwise a premium to access data reports for their vertical. A common use of Hitwise is to measure market share on the internet.
In 2006 Hitwise was valued at £180m. [1]
Contents |
- 1997 – Hitwise was founded in Melbourne by Adrian Giles and Andrew Barlow. [2] Adrian Giles acted as Managing Director from 1997 to 2000. Adrian Giles is now Executive Director. Andrew Barlow acted as Chairman and Joint-Managing Director from 1997 to 2000. Andrew Barlow is currently a large shareholder.
- 2000 – The "competitive intelligence" service launches. This service allows subscription access to Hitwise’s reports.
- 2001 – Hitwise launches in New Zealand, Hong Kong, United Kingdom and Singapore.
- 2002 – Hitwise is ranked 5th in the Deloitte Fast 50 in Australia
- 2003 – Hitwise launches in the United States
- 2004 – Hitwise is ranked 6th fasted in the Deloitte Fast 50
- 2006 – Hitwise purchases HitDynamics a bid management and web analytics platform.
- Hitwise Rankings - Marketshare comparison in 160 niche categories.
- Hitwise Search Intelligence - Which keywords users are typing into search engines to find websites.
- Hitwise Clickstream - How web traffic flows around the internet
- Hitwise Lifestyle - The best performinig sites judged by traffic and demographic information
- Hitwise Conversions - How customers interact on key locations within a website
- Hitwise Demographics - A report on websites' key demographic information; age, gender, location, etc.
- 2003 Australian Entrepreneur of the Year Awards Finalist - Adrian Giles (founder) [3]
- 2004 UK Revolution Awards - Winner Most Innovative UK Digital Business
- 2002 - 2006 - Deloitte Fast 50
- ^ Hitwise eyes up £180m sale. Hitwise value. Telegraph (2006). Retrieved on 2006-12-11.
- ^ Company History. Hitwise History. Hitwise (2006). Retrieved on 2006-12-11.
- ^ Hitwise Factsheet. About Hitwise - Factsheet. Hitwise (2006). Retrieved on 2006-12-11.
Competitors in the internet market research space include Alexa, Compete, Inc, ComScore, Nielsen//NetRatings, and Netcraft.