Idearc Media

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Idearc, Inc.
Idearc Media
Type Public (NYSE: IAR)
Founded 2006 (from Verizon)
Headquarters Dallas, TX, USA
Key people Katherine J. Harless, President, CEO, and Director
Andrew Coticchio,EVP/CFO
Michael D. Pawlowski, SVP/CMO
Industry Publishing
Revenue $3,600 million USD (2004)
Employees 7,400 (2004)
Slogan The Next Big Idea in Media
Website idearc.com

Idearc Media (a/k/a Verizon SuperPages) (pronounced EYE-dee-arc) is a spinoff of Verizon's print and online yellow pages business. Formerly Verizon Information Services, it is based in Dallas, TX with a corporate office located at DFW Airport. The company employs about 7,100 people with revenues of $3.5 billion. It trades on NYSE under the ticker symbol IAR. Idearc is the publisher of SuperPages.com.

As the official publisher of Verizon print directories, Idearc distributes 136 million Verizon Yellow Pages™, Verizon White Pages™ and Verizon Yellow Pages Companion Directories per year in 35 states and the District of Columbia.

Idearc now also offers Solutions Direct™ full-color direct mail postcards.

Spinoffs of the American Telephone & Telegraph Company
v • d • e

1956: Bell Canada • Northern Electric • Nippon Electric • NTT

1984: Ameritech • Bell Atlantic • Bell Communications Research • BellSouth • NYNEX • Pacific Telesis • Southwestern Bell • U S West

1996: Lucent Technologies • NCR

2001: AT&T Broadband • AT&T Wireless
Second-Generation Spinoffs
AT&T Consumer Lease Services • Advanced American Telephones • Agere Systems • AirTouch • Avaya • Dex Media • Idearc • R.H. Donnelley Publishing & Advertising of Illinois • Telcordia Technologies • Teradata • Verizon New Hampshire • Verizon Maine • Verizon Vermont (pending)
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