Imparja Television
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| Imparja Television | |
|---|---|
| Launched | January 2, 1988 |
| Owned by | Imparja Television Pty Ltd |
| Picture format | 576i (SDTV) |
| Slogan | Got It All |
| Broadcast area | Remote eastern and central Australia |
| Website | imparja.com |
| Availability | |
| Terrestrial | |
| Analogue | Tuned to various frequencies |
| Satellite | |
| Optus C1 | Transponder 6 |
| Optus D1 | Transponder 15 |
Imparja Television is an Australian television network servicing remote eastern and central Australia, that began broadcasting on January 2, 1988. It is based in Alice Springs, where it has a studio and satellite uplink facility. Notably, it is controlled by Australian Aborigines and is widely regarded as a symbol of Aboriginal Australia. Most viewers receive Imparja via free to view satellite transmission, whilst a smaller proportion receive the network via analog terrestrial transmission.
Imparja is an Arrernte word meaning footprints. The word is used to represent that Imparja Television aims to service Arrente people wherever they may live, from Mutitjulu to King's Canyon to Alice Springs to Tennant Creek and beyond. They describe their range as a footprint.[1]
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The then-Australian Broadcasting Tribunal was asked by the Federal Minister for Communications in October, 1984 to inquire into the allocation of commercial television license for a number of remote areas. Licenses were granted in 1985 to the Golden West Network, which broadcast to Western Australia, and QSTV in north-eastern Australia.[2]
In 1986 hearings for the allocation of the license began, and the Central Australian Aboriginal Media Association formed Imparja Television as a company.[2] Soon after, the Government of the Northern Territory supported Imparja's application for a license by offering to purchase an estimated $2 million package of services from the successful applicant for the central Australia license area. The Government of South Australia undertook a similar promise, offering loans of $1 million to Imparja if they were successful.[2]
By 1987 the new station had begun to build transmitters, rebroadcast sites, and new studios based in Alice Springs.[2] Imparja became the first Aboriginal member of the Federation of Australian Commercial Television Stations and the now-defunct Regional Television Association, both dominant organisations at the time.[2]
Imparja’s first test program, Australia versus Sri Lanka Test Cricket, was telecast on January 2, 1988, in Alice Springs. Two weeks later, on January 15, 1988, the station was officially inaugurated by Minister for Communications Ralph Willis and Warren Snowdon, an Australian federal member of parliament for the Division of Lingiari in Northern Territory, at Imparja Television's head office in Alice Springs.[3]
Imparja Television had an initial propulation reach of 62,000 people, which by 1993 had grown to 125,000.[3] Imparja was available through retransmission sites at Ceduna, Coober Pedy, Leigh Creek and Woomera in South Australia, and Alice Springs, Tennant Creek, Katherine and Bathurst Island in the Northern Territory, as well as on the Optus Aurora satellite platform.
Imparja initially carried programming from all three major Australian commercial television networks, but since the aggregation of market area with QSTV, it is now affiliated with the Nine Network and Network Ten. Imparja Television also screened some ABC Television and SBS Television indigenous programs, all in addition to original programs commissioned by the station.
In 1990, Imparja Local News was launched as a fifteen-minute insert of local news into the national bulletin. The station also covered the Northern Territory general election live from its Alice Springs studios. This followed the lead taken in 1989 when the station began to produce weather reports for parts the Northern Territory, South Australia and New South Wales, presented by Lavinia Hampton.[2]
By 1993, Imparja’s viewing audience had doubled to approximately 125,000 Australians. This inturn lead to the increased allocation of government funding in 1994 to produce Yamba’s Playtime, which was the network's first in-house televisual production. Yamba’s Playtime features the network's official mascot, "Yamba". Also in 1994, the Imparja Board of Directors established the Imparja Business Development Sub Committee, to monitor and provide strategic recommendations for areas of growth for the company.
In 1995, Imparja Television received the Telstra Indigenous Business Award for Business of the Year.[3] Also in 1995, Imparja's satellite transmission moved from the Aussat A-Class satellites to the Optus B1 satellite, and the station's licence was renewed.
Two new in-house productions were launched in 1996. The first being the BRACS Program, which was almost fully produced by Aboriginal communities, and Corroboree Rock, an Aboriginal music program.
Imparja's parent company, Imparja Pty Ltd, converted to a proprietary company in 1997, whilst in the late 1990s, Imparja moved to digital satellite technology on the Optus Aurora platform. This meant that Imparja's satellite transmission moved from the Optus B1 satellite to the Optus C1 satellite.
By 2001 the station's coverage area had grown to include over 430,000 people.[2] Around this time 'Imparja Info Channel' ('Channel 31') was launched, providing additional programming, news, and community information to remote Aboriginal communities. The Aboriginal programming on this channel later became known as Indigenous Community Television. In 2007, the whole channel was replaced by National Indigenous Television.
Imparja faced criticism by a number of community groups in 2004, following the station's decision to introduce advertising for alcohol for the first time. The network pledged to donate 30% of the total income received from alcohol advertising towards alcohol and substance abuse programs in communities.
In 2005, Imparja National News, which primarily covered the news in Alice Springs in addition to other national and international news stories, was axed. The move was taken in anticipation of the network's license area being merged with that of Darwin. Regulations imposed by the Australian Communications and Media Authority relating to minimum levels of local news coverage led to 2006 reinstatement of Imparja National News. The news service began broadcasting again from the middle of February 2006, with Ryan Liddle as presenter.[4]
In the mid 2000s, it was widely expected that the Australian Communications and Media Authority would merge the "Darwin" and "Remote Eastern and Central Australia" commercial television licence areas. This would have most likely seen Imparja Television become a Network Ten affiliate in Darwin. However, this did not eventuate, instead PBL Media and Southern Cross Broadcasting, the two existing Darwin Commercial licence holders were invited to bid individually or together. Their successful joint bid used a company called Darwin Digital Television.[5]
Imparja Television takes most of their content from the Nine Network and Network Ten. Imparja Television also screens a number of their own programs, which are run by local Aboriginal community members. These include Bush Mechanics and a children's television show called Yamba's Playtime. Imparja also runs shows relating to local Australian rules football and community sports, as well as running their own news and thought for the day programs. Imparja Television regularly shows films created by the Central Australian Aboriginal Media Association, which is a shareholder of its parent company.
Imparja National News is the station's new service, produced from its studios in Alice Springs, shown weeknighly at 6.00pm. Ryan Liddle currently presents the bulletin.[2]
| 6:00 PM | 6:30 PM | 7:00 PM | 7:30 PM | 8:00 PM | 8:30 PM | 9:00 PM | 9:30 PM | 10:00 PM | |
|---|---|---|---|---|---|---|---|---|---|
| SUN | National Nine News | The Singing Bee | Commercial Breakdown | 60 Minutes | CSI: Crime Scene Investigation | CSI: Miami | |||
| MON | Imparja National News | A Current Affair | Who Wants To Be A Millionaire | Damages | Cold Case | ||||
| TUE | Temptation | 20 to 1 | NCIS | Crime Investigation Australia | |||||
| WED | The Farmer whats a Wife | Without A Trace | CSI: Miami | ||||||
| THU | Getaway | House | Missing Persons Unit | ||||||
| FRI | The Simpsons | So You Think You Can Dance | Comedy Inc. | ||||||
| SAT | National Nine News | Australia's Funniest Home Videos | Saturday Night Movie | ||||||
Note: News & Current Affairs are in Grey; Drama is in Blue; Sitcoms, Animation and Comedy are in Purple; Lifestyle programs are in Green; Factual programs and Documentaries are Yellow; Reality, Game shows and Talk shows are in Red; Sport is in Orange; Movies are in Pink. The above represents Imparja Television's usual primetime schedule. It does not reflect one-off events, and program starting times may vary from those shown. All times are in CST. For up-to-date information, see Imparja's online television guide. (link)
Imparja Television broadcasts throughout most of the Northern Territory, and also to some remote parts of Queensland, New South Wales, South Australia, Victoria,Bass Strait Tasmania and Norfolk Island. Imparja Television has the largest geographic range of any commercial television network in Australia.
The total population serviced by Imparja Television is approximately 450,000 people.
Imparja Television has used many logos throughout its history.
| 1988 - 2006 | 2006 - present |
|---|
- ^ Sticker produced by Imparja Television, 1999. Powerhouse Museum (2000). Retrieved on 2007-06-29.
- ^ a b c d e f g h About Imparja Television. Imparja Television. imparja.com (2001). Retrieved on 2007-09-02.
- ^ a b c Imparja's History. Imparja Television - About Us. imparja.com (2007-06-29). Retrieved on 2007-06-29.
- ^ DASA's stance against Imparja Television. Australian Broadcasting Corporation. ABC Alice Springs (2004-01-05). Retrieved on 2007-09-02.
- ^ ACMA (2007-05-18). New digital commercial television service for Darwin. Press release. Retrieved on 2007-06-29.