In-Store Broadcasting Network

From Wikipedia, the free encyclopedia

InStore Broadcasting Network
Image:IBNlogo.gif
Type Private
Founded Salt Lake City, UT
Headquarters Salt Lake City, UT
Industry Retail Media
Products Distribution of music & video
Employees 80
Slogan The Last Message Delivered at the First Moment of Truth™.
Website InStoreBroadcasting Network Corporate Site

InStore Broadcasting Network (also known as IBN) is a retail media provider of narrowcast in-store background music, in-store video content and advertising for delivery within supermarkets and drugstores. InStore Broadcasting Network's music programming is housed locally on a music server at each location, containing the music library and IBN's proprietary scheduling and delivery software. This software enables each server to receive new ads and playlists as often as necessary transferred over the Internet. The playlists dictate what will be played during the following week in that particular store.

For advertisers, InStore Broadcasting Network provides companies with exclusive and ubiquitous advertising throughout the store. The music fades out every few minutes, an ad spot plays, and the music fades back in.

IBN delivers its clients digital quality music, third-party advertising messages, in-house marketing communications, and telephone music on hold to their customers.

IBN reports that it provides music to over 18,000 retail and grocery stores nationwide. Its largest client base holds nationwide accounts. Included is Kroger and its subsidiaries, Safeway and its subsidiaries, Supervalu and its subsidiaries, and all Walgreens pharmacies. InStore Broadcasting Network also provides background music and retail media to regional chains such as Meijer.

InStore Broadcasting Network directly competes with the following companies:

This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of the article are not sufficient for an accurate encyclopedia article. Please include more appropriate citations from reliable sources.
This article has been tagged since January 2007.
Retrieved from "http://en.wikipedia.org../../../i/n/-/In-Store_Broadcasting_Network_572c.html"
Advanced Search
Included Web Search Engines


Safe Search

close

Top Matching Results

Occasionally Search.com will highlight specialized results that are based on the context of your query. Examples of specialized results include specific links to news, images, or video.

Top Matching Results may highlight information from other Search.com pages, content from the CNET Network of sites, or third party content. The listings are based purely on relevance. Search.com does not receive payment for listings in this section but our partners that provide this data may get paid for listing these products.

Sponsored Links

This section contains paid listings which have been purchased by companies that want to have their sites appear for specific search terms and related content. These listings are administered, sorted and maintained by a third party and are not endorsed by Search.com.

Search Results

Search.com sends your search query to several search engines at one time and integrates the results into one list which has been sorted by relevance using Search.com's proprietary algorithm. You can customize the list of search engines included in your metasearch from the preferences.

The search engines that are used in your metasearch may allow companies to pay to have their Web sites included within the results. To view the Paid Inclusion policy for a specific search engine, please visit their Web site. Search.com does not accept payment or share revenue with any search engine partner for listings in this section.