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Concern has been expressed that this article or section is missing information about: innuendo in positive use, for example as an element of foreplay. This focuses largely on insults.. This concern has been noted on the talk page where it may be discussed whether or not to include such information.

A innuendo is a remark or question, typically disparaging, that works obliquely by allusion. The intention is often to insult or accuse someone in such a way that one's words, taken literally, are innocent. Innuendo can make use of, but is by no means restricted to, double entendre (note that doubles entendres can be unintentional, while innuendo is always intentional).

Some modern examples of innuendo include sexual references to human body parts. For example, a woman might attempt to purchase some groceries (in this example, watermelons) and a man might say, "Boy, those are some nice melons you have there." This statement factually describes watermelons; although as opposed to a double entendre the man's statement only implies that he was referring to the woman's breasts when the recipient understands.

When innuendo is used in a sentence, it could go completely undetected by someone who was not familiar with the hidden meaning, and he or she would find nothing odd about the sentence. Perhaps because innuendo is not considered offensive to those who do not "get" the hidden implication, it is often used in sitcoms and other comedy which would otherwise be considered unsuitable for children. Children would find this comedy funny, but because most children lack understanding of the hidden implication in innuendo, they would find it funny for a completely different reason from most adult viewers.

Sexual innuendo is common in sitcoms, for instance the character “The Todd” from NBC's Scrubs (with the famous "in-your-endo" line). In Are You Being Served?, Mrs. Slocombe makes frequent references to her "pussy", such as "It's a wonder I'm here at all, you know. My pussy got soakin' wet. I had to dry it out in front of the fire before I left." A child might find this statement funny simply because of the references to her pussy cat, whereas an adult would detect the innuendo (pussy is sexual slang for vagina). In the context of Are You Being Served?, this is doubly funny as Mrs. Slocombe is apparently unaware of the innuendo, as well (See British humour). Innuendo is common in many other British sitcoms such as Only Fools and Horses or Allo Allo.

Sexual innuendo is common in adult cartoon shows, like The Simpsons (especially in Large Marge), Family Guy, American Dad!, South Park, and Drawn Together. It is also common in some childrens' cartoon shows; such shows include Rocko's Modern Life, The Ren and Stimpy Show, SpongeBob SquarePants, Robot Boy, The Grim Adventures of Billy and Mandy, The Life and Times of Juniper Lee, and Codename: Kids Next Door.

There was a considerable amount of sexual innuendo in a commercial for the Nissan Tiida that aired in Australia and New Zealand; The commercial was retracted by Nissan in New Zealand after some complained.[1]

In the comedy radio panel show I'm Sorry I Haven't a Clue, where there is a strong tradition in which the innuendo would be via the ordering and stressing of words in a sentence. Humphrey Lyttelton often poses these remarks towards the 'lovely scorer Samantha', for example "Samantha spends so much time down at the library researching this round, she's been asked to take over as their new supervisor. Her first job will be to allocate new jobs to the nice old archivists. They say that when she's finished her assessment, she'll give them a presentation in the conference room, and then hand jobs out in the office."

Pop singer Madonna recorded an innuendo-laden track entitled 'Where Life Begins' on her 1992-album Erotica. On a superficial level, the song would appear to describe a cosy romantic dinner date. However, it soon becomes apparent that the song is instead an homage to oral sex. The songs lyrics include 'can you make a fire without using wood?', 'you can eat all you want and you don't get fat'. It concludes with 'aren't you glad you came?' During the recording sessions the track was known as 'Eating Out'. It is not known why the title was changed. The Bloodhound Gang uses sexual innuendos in many of their songs, such as "Foxtrot Uniform Charlie Kilo" and the more popular "Bad Touch". Queen published an album called Innuendo. Classic rock band AC/DC are known for extensive use of sexual innuendos, some examples being the songs Big Balls, Givin' the Dog a Bone and Let Me Put My Love into You.

Video games like Grand Theft Auto:San Andreas, Ar tonelico, etc. have minor innuendos.