Interbrand

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Interbrand, a division of Omnicom, is the leading branding company[citation needed] in the world. Interbrand was founded in 1974 as Novamark by John Murphy, a former employee of Dunlop, in London. Initially focusing on naming consultance, Interbrand expanded and developed into a full-service branding consultancy with 40 offices in 25 countries.[1] Interbrand has an impressive list of clients, with huge corporations spanning all industries.

Interbrand produces the weekly online magazine brandchannel.

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Interbrand expanded its offer to a whole host of brand consultancy services. This led to one of the most important developments in branding since the advent of the trademark, brand valuation. In 1988, Rank Hovis McDougal (RHM) was under threat of a hostile takeover. Their management believed that the market was undervaluing a number of their assets, especially their brand assets. As such they hired Interbrand to value their stable of brands. Interbrand's consultants developed a rough discounted earnings methodology to put a net present value on the financial benefit of owning the brand.

In the years since then Interbrand has refined its methodology into a sophisticated 5 step discounted Economic Value Added methodology. Using this methodology, Interbrand releases an annual ranking of the world's most valuable brands.

Interbrand Wood Healthcare - sister company

  1. ^ http://www.ourfishbowl.com/images/press_releases/pressrelease_edinburgh.pdf

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