Interference, Inc.

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Interference, Inc. is a guerrilla marketing company based in New York City. Interference is one of a few modern day companies specializing in the tactics of guerrilla marketing and alternative media. Founded in 2001, Interference has gained notoriety through their unconventional tactics. Clients have included General Electric, Citigroup, HBO and others. There were one of the first companies to utilize unconventional media such as underwater billboards, pop-up retail stores and event/stunt based media.

Main article: 2007 Boston Mooninite Scare

On January 31, 2007, several guerrilla-marketing magnetic light displays in and around the city of Boston, Massachusetts were mistaken for possible explosive devices. Several subway stations, bridges, and a portion of Interstate 93 were closed as police examined, removed, and in some cases, destroyed the devices. The suspicious objects were revealed to be ads depicting the Mooninites, Ignignokt and Err, characters from the Cartoon Network's animated television series Aqua Teen Hunger Force.

Sam Travis Ewen, CEO of Interference, Inc., the guerrilla marketing firm that executed the campaign spoke about the event to Brandweek magazine. [1]

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