International Typeface Corporation
From Wikipedia, the free encyclopedia
The International Typeface Corporation (ITC) is a type manufacturer founded in New York in 1970 by Aaron Burns, Herb Lubalin, and Edward Rondthaler. The company is one of the world's first foundries to have no history in metal cast types. The company was founded to design, license and market typefaces for filmsetting and computer set types internationally. The company has issued both new designs and revival of older or classic faces. Several ITC revivals, namely ITC Bookman and ITC Garamond in particular have received criticism that the result was related in name only to the original faces.
ITC's revival designs frequently follow a formulary of increased x-height, multiple weights from light to ultra bold and multiple widths. While the dramatically higher x-height increased legibility in smaller point sizes, in normal text sizes the extreme height of the lowercase characters imparted a commercial, subjective voice to texts. In recent years several new revivals have been praised for showing more historical accuracy, and for not increasing the x-height to the dramatic heights of earlier ITC typeface revivals.
The company publishes U&lc (Upper and lower case), which was edited by Herb Lubalin until his death in 1981. In 1986 the company was acquired by Esselte Letraset.
- Blackwell, Lewis. 20th Century Type. Yale University Press: 2004. ISBN 0-300-10073-6.
- Fiedl, Frederich, Nicholas Ott and Bernard Stein. Typography: An Encyclopedic Survey of Type Design and Techniques Through History. Black Dog & Leventhal: 1998. ISBN 1-57912-023-7.