It (1927 film)

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It
Directed by Clarence G. Badger
Produced by Clarence G. Badger
Written by Elinor Glyn (novel)
Hope Loring and
Louis D. Lighton
Starring Clara Bow
Antonio Moreno
William Austin
Gary Cooper
Cinematography H. Kinley Martin
Editing by E. Lloyd Sheldon
Distributed by Paramount Pictures
Release date(s) 1927
Running time 72 min.
Country Flag of the United States United States
Language Silent film
English intertitles
All Movie Guide profile
IMDb profile

It is a 1927 romantic silent film which tells the story of a shop girl who sets her sights on the handsome owner of the store where she works, only to find her plan endangered when a reporter writes a story claiming she is an unwed mother. It stars Clara Bow, Antonio Moreno and William Austin. The stage actress Dorothy Tree had her first film role in a small, uncredited part. Also appearing in a role - that of a news reporter - is a young Gary Cooper. Because of this film, Bow became known as the "It girl" ("It" being a euphemism for sex appeal.)

The movie was adapted by Elinor Glyn, Hope Loring, Louis D. Lighton, George Marion Jr. and Frederica Sagor Maas (titles) from the novel by Glyn (who has a small role as herself in the movie). It was directed by Clarence G. Badger and Josef von Sternberg (uncredited). In 2001 the United States Library of Congress deemed the film "culturally significant" and selected it for preservation in the National Film Registry.

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