Jazz (apple)

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Jazz apples
Jazz apples

Jazz apples are a new brand of apple from New Zealand. The cultivar is a cross between Gala and Braeburn apples.

The apple are sweet, crunchy and juicy. They have a firm, but dense flesh and a rich sweet flavour. Tasting panels in Europe have revealed that consumers prefer the Jazz variety to both Braeburn and Gala apples. The Jazz brand is owned and used by ENZA for the new variety Scifresh.

The Jazz Apple is being grown in Southern New South Wales, and is expected to produce a very small yield in 2000.

The Jazz Apple was meant to be introduced with a large media launch in Sydney, Australia in April 2007, but was significantly delayed and a new date has not been set. There were problems with PR firm Media Monitors and their owner Sonia Rendigs with the Sydney launch, and new talent was used. It's unclear when the Jazz Apple will have their new launch date in Sydney.

In the UK, they are available in Marks and Spencer, Somerfield, Tesco, Waitrose and Morrisons and will soon be grown in the UK too.

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