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Joga Bonito
From Wikipedia, the free encyclopedia
Joga Bonito (which means 'play beautiful' in Portuguese) is a football-oriented social network service created by Nike and Google, based upon Google's orkut. Joga TV commercial advertisements are shown on the nikefootball.com website, the joga.com website, and the default Google Personalized Homepage as well as appearing on television. Éric Cantona appears as the lead spokesman for the Joga Bonito organization. Joga TV is portrayed as an underground broadcast channel that taps into other television stations' live feeds, filmed "live from the heart of Germany"[1]. The Joga Bonito movement portrays itself as dedicated to eliminating unfair and unsportsmanlike play from football, promoting fair and creative play as well as honesty and team spirit, and showing the true and beautiful side of football by having a motto of "play from the heart".
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Many short Joga Bonito videos are available on iTunes as podcasts. They usually range from thirty seconds long to a few minutes at most. Kieran x Features in an Exclusive Video featuring Ronaldinho in a freestyle video worth looking at.
Footballers featured in the TV adverts include Ronaldinho, Fabio Cannavaro, Ronaldo, Adriano, Robinho, Mark Bresciano, Robbie Keane, Cesc Fàbregas, Wayne Rooney, Zlatan Ibrahimović, Shinji Ono, Thierry Henry, Ruud van Nistelrooy, Carlos Tévez, Hidetoshi Nakata, and Cristiano Ronaldo amongst others. Joga.com is an Internet community in the mold of MySpace targeted at footballers and where the main focus is on football. It can locate people that live near you, that like the same players as you, etc. Joga.com is a joint venture of Nike Football and Google.
A major part of the Joga Bonito movement is the Joga3 tournament - a 3-a-side football tournament using rules similar to futsal and played in 3-minute games. The games are played on small pitches using teams of 3 players and each game lasts for 3 minutes. Teams from all around the world compete at regional level and the best teams play in their national finals for a chance to travel to the worldwide final tournament in Brazil.
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The Joga.com Companion is an extension for Mozilla Firefox by Joga.com and Mozilla and is displayed on Mozilla's webpage. It allows the user to choose a visual theme based upon one of the 32 2006 FIFA World Cup teams as well as a neutral Joga.com theme and the option to have no theme. Also, it creates a sidebar that can be hidden or activated using a football icon on the Firefox navigation toolbar, which has game information, links to Joga TV videos played from Joga.com as well as links to Joga.com communities. Finally, it had an option for live game information in the status bar which generates popups whenever important game events occur. This final tool was removed in the last update, released after the conclusion of the World Cup.
The Joga Bonito brand has also inspired thousnads of young football hopefuls. These include a College football team who have named themselves after Joga Bonito. They finished second in the competition and showed a great deal of skill and ability. Their team also featured the tournaments top goal scorer Robert Rust who also plays for Downham Town F.C..