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Hon John Button

John Norman Button (born 30 June 1933), Australian politician, was a senior minister in the Hawke Labor government.

Button was born in Ballarat, and was educated at the Geelong College and the University of Melbourne, where he graduated in arts and law. He became a prominent barrister and solicitor in Melbourne, and was active in the Australian Labor Party from the late 1950s. In the 1960s he joined a group of other middle-class Labor activists, such as John Cain, Barry Jones, Richard McGarvie and Michael Duffy, known as "the Participants," whose objective was to end Left-wing control of the Victorian branch of the Labor Party.

In 1970 the Participants formed an alliance with the federal Labor leader Gough Whitlam and the President of the Australian Council of Trade Unions, Bob Hawke, to bring about intervention in the Victorian branch by the Federal Executive. Button became part of the interim Advisory Council which took over the branch after intervention, and in 1974 he was elected to the Australian Senate as a strong supporter of Whitlam. He remained a backbencher during the Whitlam government.

Button was elected to the Opposition Shadow Ministry in 1976 and was elected Deputy Labor Leader in the Senate in 1977. From 1980 to 1983 he was Leader of the Opposition in the Senate and Shadow Minister for Communications. He was also a member of the Labor National Executive. Button became well known as a parliamentary tactician and for his dry sense of humour.

A close friend of Labor Leader Bill Hayden, Button decided during 1982 that Hayden could not lead the party to victory at the 1983 elections. When Liberal Prime Minister Malcolm Fraser called a snap election in February 1983, it was Button who told Hayden that he must resign immediately to make way for Hawke.

In 1983 when Hawke became Prime Minister, Button became Minister for Industry and Commerce, a post he held until 1993. During this period Button carried through major changes in industry policy, lowering tariffs and reducing other forms of protectionism. This caused large job losses in manufacturing industry and provoked bitter opposition among Labor's trade union base.

Button was responsible for the failed Button car plan, which reorganised the Australian car industry in an attempt to make it competitive without tariff protection. A major component of the plan, badge reengineering, failed due to unforseen resistance from the buying public.

Button retired in 1993. In retirement he has remained active in Labor affairs and has published several volumes of amusing memoirs. His son James Button is a prominent journalist.