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Type	Subsidiary
Founded	Pacoima, California, USA
Headquarters	Unknown
Industry	Fashion
Products	Clothing Accessories Perfumes
Parent	Liz Claiborne Inc.
Slogan	Born in the Glamorous USA (formerly Made in the Glamorous USA)
Website	JuicyCouture.com

Juicy Couture is a contemporary line of casual cute apparel based in Pacoima, California, founded by Gela Nash-Taylor and Pamela Skaist-Levy. Owned by the Liz Claiborne fashion company, Juicy is known for their terrycloth and velour tracksuits. The line is sold in upscale specialty stores. The clothes are often associated with\by the many celebrities who wear them^{[citation needed]}.

Slogans often adorn Juicy apparel, such as "Wake up and smell the Couture", " Go Couture Yourself", "Cupcake Couture", " The Joy Only Bling Can Bring", "Peace, Love, and Juicy", "Have a Juicy Day", and "Dude, Where's my Couture?". Some less usual slogans are "Save Fashion Wear Juicy" and "Santa Juicy is Real." The signature Juicy Crest, as well as the phrases "Love, G&P" (formerly "Love P&G") are stitched on the inside tag of each item of Juicy apparel. The order of the initials changed in early 2006 after a lawsuit by the Procter & Gamble corporation. Their slogan "Made in the Glamorous USA" found underneath the crest was changed to "Born in the Glamorous USA" after being purchased by Liz Claiborne and having much of its production shifted to East Asia.

Contents 1 History 2 See also 3 References 4 External links

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Gela Nash and Pamela Skaist-Levy founded a company called Travis Jeans which specialized in maternity wear, especially comfortable jeans. This evolved into Juicy Couture, which started out as a relatively unknown brand of expensive T-shirts. The venture was financed by Jefery Levy, Pamela Skaist-Levy's husband who also served as CEO for 10 years, until the sale of the brand to Liz Claiborne. It later evolved into a full line of women's apparel. The brand was originally popular on the West Coast of the United States especially California, where their fashion lines focused on comfortable women's sweat suits and sportswear. Their lines are inspired by Nicole and Sonya - fashionistas in Canada and their close personal friends.

Juicy Couture added collections for men and children in 2002. Juicy has since added socks and diaper bags. They also sell dog accessories such as dog carriers, dog beds, leashes and collars, dog toys, dog tags, and a variety of dog clothing. They even have their own Barbie dolls which are wearing miniature Juicy outfits and carry Juicy logo shopping bags. The Barbie dolls were made in the likeness of Gela Nash-Taylor and Pamela Skaist-Levy.

Nash became Gela Nash-Taylor in March 1999 when she married bassist John Taylor of the band Duran Duran. Taylor and Duran Duran singer Simon Le Bon performed at a party launching the line's East Coast debut in New York City in November 1999.

In 2003 Travis Jeans Inc, which owned all of Juicy's assets, was purchased by Liz Claiborne Inc. for US $53 million, plus a percentage of future earnings. Skaist-Levy and Nash-Taylor remained co-CEO's In 2006, further licenses were granted to Tawil Associates, a clothing manufacturer, who began producing a line of Juicy clothing for infants.

Juicy's Clothing & Accessories Line now consists of: Juicy Couture, Couture Couture, Juicy Couture for Men and Juicy Baby.

Juicy Couture also makes perfume and cologne. The perfume has a musky scent with florals. <3

Clothing

Track Suits-Juicy Couture is most well known and recognized for their track, or sweat, suits. They are available in almost every color of the rainbow, and are made of terry cloth, cotton, fleece, or velour. Juicy Couture jackets begin at around $80 and can escalate to about $120. A typical pair of Juicy Couture sweat pants begin around $100, and can be as much at $200. Depending on the material, the sweatpants can be more expensive. Juicy Couture has a line of novelty, or seasonal, tracksuits that become available certain times of the year. The prices of these novelty lines are progressively more expensive, and are only available certain times of the year.

Couture Couture- Juicy Couture’s, “Couture Couture” line is high fashion. The line flaunts a classy, tailored, and expensive look. “Couture Couture” boasts tiered dresses, high waisted pants, sheer blouses, and cardigans. This is Juicy Couture’s most expensive line of clothing available.

Juicy Couture For Men- Juicy Couture for Men’s line of clothing sells T-shirts and sports shirts, jeans/trousers, sports jackets, track suits, outerwear/sweaters, and men’s accessories. The accessories sold for men include belts, jewelry/swags, small leather goods, and hats and scarves.

Intimate Apparel- Juicy Couture’s intimate apparel shows off a new line of robes, lingerie, camisole-sets, undergarments, knee socks, and boy shorts. They come with many different sayings on them, and are dawned with cherries, cupcakes, hearts, etc. All the intimate apparel items come in a range of different colors and patterns.

Juicy Baby-One of Juicy Couture’s newest clothing and accessory line is Juicy Baby. Juicy Baby boasts apparel, including mini track suits in velour and fleece, accessories, gifts, and baby bags. In Juicy Baby’s accessory section, they designed a pacifier collection that features a variety of styles and colors. They also flaunt bib sets, blankets, and onesies.

Girls- Juicy Couture most recently opened up its product line to young girls. This line includes track suits, logo tees, dresses, tops/bottoms, outerwear, accessories/gifts, and shoes. Released August 25, 2006, the U.S. Consumer Product Safety Commission issued a recall for Juicy Couture’s children’s jewelry claiming there was a lead poisoning hazard. The recalled bracelets and necklaces are gold or silver with charms. The charms include a yellow painted metal shirt with "Viva La Juicy" printed on the front, a cheerleader's megaphone with the word "Juicy," a green heart with "Juicy Couture," a black dog, the letter "J," and a purple flower. The jewelry is sold in a pink box with "Juicy Couture" and "Made with Love G&P" printed on the top. Style numbers YJRU0722, YJRU0723, YJR0724 and YJRU0538 are included in this recall. The style number is printed on a white sticker on the bottom of the pink jewelry box.

Dog- Juicy Couture’s dog line has become increasingly popular. Juicy Couture now officially sells dog beds, dog houses, necklaces, dog travel sets, velour harnesses, dog tags, plush dog bones, leash/collar sets, vests, water bowls/place mats, dog “posh pooch sets”, dog “pawfume”, dog nail “pawlish”, and leather dog carriers.

Jewelry

Necklaces- With currently over 35 styles, Juicy Couture necklaces range in price from $50 to $300. They display Swarovski crystals, gold chains, silver chains, and colorful charms.

Earrings- Juicy Couture earrings range in price from $35 to $150. Most of their earrings are dangly or hoop styled. Various styles display the Juicy Couture logo, while others are simple designs with hearts or crystals.

Bracelets- Bracelets range from the cheapest being $35 and the most expensive being $350. They are most known for their charm bracelets, but have recently been coming out with watches, bangles/cuffs, and i.d. bracelets. They come in various styles, and usually in gold, white gold, and silver.

They also make upscale handbags that range from about $120 to about $500. They come in various shapes, sizes, and colors.

• Liz Claiborne
• Gela Nash-Taylor
• Pamela Skaist-Levy
• Mexx
• Lucky Brand Jeans
• Kate Spade

• "To Live and Thrive in L.A.", Business Week. March 28, 2005
• Juicy Couture Expansion

• Juicy Couture. Retrieved November 26, 2007, from <http://bellegray.com/juicy-couture.htm>
• Juicy Couture children's jewelry recalled for lead poisoning hazard (2006, August 25). Retrieved November 26, 2007, from U.S. Consumer Product Safety Commission.
• Juicy Couture. (n.d.) Main Page. retrieved December 1, 2007. <http://www.juicycouture.com>