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KMCI is also the ICAO airport code for the Kansas City International Airport.

KMCI
Lawrence, Kansas/Kansas City, Missouri
Branding	38 The Spot
Slogan	It's where you want to be.
Channels	38 (UHF) analog, 36 (UHF) digital
Affiliations	Independent station (since 1999) 4Kids TV NBC (secondary)
Owner	The E. W. Scripps Company (Scripps Howard Broadcasting Company)
Founded	1988
Call letters meaning	KMCI (ICAO airport code for Kansas City International Airport)
Former affiliations	HSN (1988-1999)
Website	KMCI Homepage

KMCI Channel 38 (38 The Spot) is an independent station serving the Kansas City television market. It is licensed to Lawrence, Kansas, and is owned by the E. W. Scripps Company alongside KSHB-TV NBC Action News as the company's only existing duopoly. It runs a general entertainment format with sitcoms, cartoons, reality shows, court shows, movies, talk shows, and sports.

KMCI signed on in 1988 with programming from the Home Shopping Network. The station was owned by Miller Television. Beginning in sometime in 1995, KMCI began broadcasting a minimal amount of syndicated sitcoms, cartoons, and other programming alongside its HSN schedule. In the summer of 1996, Scripps (owner of KSHB Channel 41) began to manage KMCI under a local marketing agreement, and started to program what would be known as "38 Family Greats" from 6am to midnight, while retaining HSN programming overnight. HSN was subsequently dropped from the station in 1999. In 2002, KMCI dropped the name "Family Greats" and simply went under the title of its station number. Then in the fall of 2003, the station officially became known as "38 the Spot".

KSHB began airing a 9:00 PM newscast on KMCI to compete with WDAF in 2000. It ended in 2003 shortly before the changeover to "38 The Spot"; by this point, the newscast was called "38 News Now" and had completely differentiated itself from KSHB, using different graphics, different (and drastically smaller) set, and a different all percussion theme.

KMCI picked up programming from Fox Kids in fall 1999 until it was discontinued nationwide by FOX in 2002. It continued to run children's programming from FOX under the "Fox Box" banner later in 2002, and "4Kids TV" beginning in 2005.

KMCI is a secondary affiliate of NBC, airing programs such as The Today Show when KSHB-TV airs extended news programming.

The station was acquired outright by Scripps in 2001.

• KMCI Homepage
• Query the FCC's TV station database for KMCI