KNTV

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KNTV
San Jose / Oakland / San Francisco, California
Branding NBC 11
Slogan The Bay Area's NBC 11
The Bay Area's Leading News Station
Channels Analog: 11 (VHF)
Digital: 12 (VHF)
Affiliations NBC (secondary 1955-60, sole affiliate since 2002)
NBC Weather Plus (DT2)
Owner NBC Universal
Founded September 12, 1955
Sister station(s) KSTS
Former affiliations Independent (1955-60)
ABC (1955-2000, secondary until 1960)
NBC (secondary, 1955-63)
CBS (secondary, 1955-63)
DuMont (1955-1956)
The WB (2000-01)
Transmitter Power 316 kW (analog)
103.1 kW (digital)
Height 391.8 m (analog)
376.6 m (digital)
Facility ID 35280
Transmitter Coordinates 37°41′6.6″N, 122°26′4.7″W
Website www.nbc11.com

KNTV channel 11 is the NBC Universal owned-and-operated television station in the San Francisco Bay Area market. It is licensed to San Jose, with its transmitter located on San Bruno Mountain, just north of San Francisco International Airport. It shares facilities in San Jose with NBC Universal sister station KSTS, the Telemundo station for the San Francisco Bay Area, and CNBC's Silicon Valley Bureau. The all-new digital facilities were constructed in San Jose by NBC in 2004. The master control center and local commercial insertion for KNTV and KSTS are at the NBC Universal West Coast headquarters in Burbank, California.

Contents

KNTV signed on the air on September 12, 1955. It was the first television station in San Jose and the South Bay, originally owned by Sunlite Bakery. KNTV was originally an independent station, intended to cover the California coastal area from Monterey north to San Francisco. Its transmitter was located on Loma Prieta Peak, some 60 miles (100 km) south of San Francisco. It often aired CBS, DuMont and NBC shows that were turned down by San Francisco's KPIX-TV and KRON-TV, as well as some ABC shows that also aired on KGO-TV.

However, the station was not viable as an independent, and the going got even more difficult when Oakland-based KTVU signed on in 1958. However, due to its transmitter location, its signal could be received fairly well in the nearby Monterey Bay area (Monterey and Salinas). Taking advantage of this, KNTV sought and was granted the ABC affiliation for the Monterey Bay area, on condition that it reduce its power so as not to overlap with KGO-TV. KNTV thus became one of the few stations located outside the market it served.

It was then purchased by Gill Cable, the local cable operator for San Jose. Even as an ABC affiliate, KNTV occasionally preempted a few ABC programs. KGO-TV had never preempted network programming, so this often gave San Jose and South Bay Area residents a second choice for viewing preempted ABC programming.

In 1999, KGO-TV agreed to pay Granite Broadcasting, KNTV's owner at the time, a substantial fee to stop the station from running ABC programming when its affiliation contract expired. ABC's parent, The Walt Disney Company, saw the need to expand KGO-TV's exclusive advertising market share to San Jose for this reason, and it felt KNTV was taking away from the share. So on July 3, 2000, KNTV terminated its ABC affiliation, and temporarily carried WB programming (simulcast with then co-owned KBWB-TV). It cost the Monterey Bay area an ABC affiliate, so to compensate for the loss, KGO-TV was then added to cable systems in that market, but certain syndicated shows only meant for Bay Area viewers had to be SyndEx-ed out.

In 2000 the deYoung family, owners of longtime affiliate KRON-TV, put all of its properties up for sale. NBC, which had been in the midst of renewing its affiliation agreement with KRON, jumped into the bidding, but narrowly lost to Young Broadcasting. NBC responded by trying to impose O&O-style conditions on KRON as a condition of keeping its programming on channel 4. Young refused, and announced that it would end KRON's 52-year affiliation with NBC at the end of 2001.

Soon afterward, Granite contacted NBC and offered to pay an average of $37 million annually for the rights to broadcast NBC programs on KNTV. This agreement was ground-breaking and notable, as it reversed the long-standing model whereby networks paid affiliates to carry their programming. NBC accepted the deal, and KNTV officially joined NBC at the stroke of midnight on New Year's Day 2002. Jay Leno officially welcomed NBC's newest station in a ceremony on The Tonight Show. KNTV became the first major market affiliate to pay a network for programming.

In December 2001, NBC announced another twist on the deal: this time to purchase the station from Granite for $230 million. The network already owned Telemundo station KSTS-TV in San Jose and wanted to create a duopoly in the Bay Area. The transaction was finalized in April 2002.

After the switch to NBC affiliation, KNTV was rebranded as "NBC3" to reflect its position on cable channel 3 on nearly every cable system in the Bay Area. NBC assumed control of KNTV on April 30, 2002. The "NBC3" branding was Granite's idea, but backfired due to confusion with Sacramento's longtime NBC affiliate KCRA-TV, which is viewable over the air and on cable in parts of the North Bay. NBC was moreover unimpressed with the "virtual channel" approach, and rebranded the station to "NBC11" in fall 2002. While KNTV is the only VHF station in the region not to have a cable channel match the analog, the station contracted with cable provider AT&T Broadband (now Comcast) for the cable 3 allocation, previously unused by any other local station. It has always been on channel 3 on cable in San Jose, dating back to its first days. The marketing mishap meant that cities that carried KNTV on cable channel 11 had to move it down to channel 3 within months of the switch.

Even in the early years as the new NBC affiliate, KNTV aired NBC's soap lineup much later in the afternoon than most affiliates, as this dates back to when KRON, as a then-NBC affiliate, had done this. Soon enough by August 2004, KNTV fell in line with the network's recommended time slot and airs the soap lineup from 1 p.m. to 3 p.m.

On December 13, 2004, NBC converted vacant North San Jose office space into a state-of-the-art, all-digital facility for KNTV and KSTS. After 49 years, the station moved from its cramped, original studios on Park Avenue in downtown San Jose to the new location.

KNTV/KSTS/CNBC Silicon Valley's studios located 2450 N. First St. in San Jose
KNTV/KSTS/CNBC Silicon Valley's studios located 2450 N. First St. in San Jose

In the early years as an NBC station, KNTV was still transmitting from Loma Prieta Peak (located between San Jose and Santa Cruz), but did not increase its power to improve its coverage in San Francisco and Oakland. This caused two problems. First, the signal could not be seen over the air in much of the San Francisco Bay Area north of San Mateo County, including much of San Francisco itself. Second, because of the affiliation and market switches, it was dropped from or had NBC programming blocked in many cable systems in the Monterey Bay Area (Salinas-Monterey DMA) under SyndEx guidelines; even so, the signal was still overlapping with nearby Salinas's KSBW, another NBC affiliate.

That all changed on September 12, 2005, when KNTV was able to finally move its transmitter to San Bruno Mountain, giving it a signal comparable to the other major Bay Area stations. The move came after years of objection from KRON, which in its filings alleged that KNTV would cease to serve thousands of San Jose residents by moving closer to San Francisco. Most media analysts interpreted the claim to be merely a cover for business objections to the move, which would make KRON less relevant to the Bay Area market. However [1]

KNTV's news desk.
KNTV's news desk.

With a signal that finally reached nearly all of the San Francisco Bay Area, and operating from a state-of-the-art digital broadcast facility, KNTV was able to become a factor in the Bay Area ratings for the first time since the network switch.

Some San Francisco residents, especially in the Sunset and Richmond districts of San Francisco, still found it difficult to receive an adequate off-air signal, because KNTV broadcasts its signal from San Bruno Mountain, giving it a shadow in these particular areas. Most of their competitors' signals originated from the Sutro Tower, which has a better overall view of San Francisco proper, although at the expense of those in northern San Mateo County, where San Bruno Mountain acts as a shield. However, most of the Bay Area is covered with a strong signal from all of the stations.

The year closed, however, with a devastating fire at the retired transmitting facility on Loma Prieta Peak. The fire was quickly extinguished on the afternoon of December 31. However, the fire re-ignited after firefighters had left the scene, and destroyed the formerly-primary analog and digital transmitters, which had only been retired a few months earlier and were in backup status, as well as a variety of other communications gear.

In January, 2007 CNBC moved its Silicon Valley bureau, formerly located at the Wall Street Journal in Palo Alto, into the NBC11/T48 San Jose studios. Jim Goldman (a former reporter at the pre-NBC KNTV) is the bureau chief, and the main CNBC reporter covering the financial aspects of Silicon Valley. Their set, seen daily, nationally on CNBC, occupies a portion of the KNTV newsroom.

In May, 2007, Rich Cerussi, Executive Vice President of the NBC Station Group's national sales organization in New York was named KNTV President and General Manager, succeeding Linda Sullivan, who was named President and General Manager of KNBC in Los Angeles. Cerussi had previously served as KNTV's general sales manager under both Granite and NBC ownership.

On November 1, 2007, NBC 11 announced that their channel would become the new flagship station for the San Francisco Giants' for the next three years through 2010. The Giants' previous flagship station for 50 years was on KTVU Fox 2.

In the days as an ABC affiliate, KNTV billed itself as "The San Jose News Channel" because its news reports primarily catered to Silicon Valley viewers almost exclusively as the reports were South Bay eccentric. In the late 1980s and early 1990s, the KNTV news theme was based on the 1968 hit song Do You Know the Way to San José. Today, the station produces live newscasts at 5:00 a.m., 6:00 a.m., 11:00 a.m., 5:00 p.m., 6:00 p.m. and 11:00 p.m. each weekday; 7:00 a.m., 5:00 p.m., 6:00 and 11:00 p.m. on weekends (except during football season when the 5:00 and 6:00 p.m. Sunday newscasts are pre-empted for NBC's "Football Night in America."

Present

Rich Cerussi, President/General Manager, KNTV

  • San Jose Main Office and Studios: 2450 North First Street, San Jose, CA 95131
  • San Francisco Sales/News Bureau: 848 Battery Street, San Francisco, CA 94111

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