KPDX

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KPDX is also the ICAO airport code for Portland International Airport.
KPDX
Vancouver, Washington / Portland, Oregon
Branding PDX 49
Slogan Totally Entertaining TV
Channels Analog: 49 (UHF)
Digital: 48 (UHF), moving to 30 (UHF) in 2009
Translators KUBN-LP ch 50 (UHF) Bend
(For all other translators see article)
Affiliations MyNetworkTV
Fox (alternate affiliation)
Owner Meredith Corporation
Founded 1983
Call letters meaning PDX = Portland's IATA airport code
Former callsigns KLRK (CP only)
Former affiliations Independent (1983-88),
Fox (1988-2002),
UPN (2002-2006)
Transmitter Power 2,950 kw (analog)
1,000 kw (digital)
Height 527 m (analog)
530 m (digital)
Facility ID 35460
Website www.kpdx.com

KPDX is the My Network TV affiliate serving the Portland, Oregon metropolitan area. It broadcasts its analog signal on UHF channel 49, and its digital signal on UHF channel 48. In addition, it is seen on channel 13 on most local cable systems. Its transmitter is located in Portland.

The station is currently owned by Meredith Corporation, and is licensed to Vancouver, Washington. It runs a general entertainment format with sitcoms, talk shows, reality shows, court shows, cartoons, movies, and first-run shows.

KPDX' signal is simulcast in Bend on KUBN-LP, channel 50, making the station available in about two-thirds of the state.

Contents

KPDX signed on October 1, 1983 (the station was to have used the call letters KLRK, but changed to the present calls prior to launch). As a general entertainment station, airing a number of cartoons, sitcoms, old movies, drama shows, and religious shows. The station was bought by First Media in the mid-1980s. Even though then-rival KPTV was easily the leading independent station, KPDX still received decent ratings.

After KPTV disaffiliated from the young FOX network in 1988, the Fox affiliation ended up on KPDX. The station began to add more talk and children's programs in the 1990s. For a while, KPDX ran a 10pm newscast produced by KOIN. The partnership with KOIN later ended, and in 2000, KPDX launched its own news operation, producing its own 10pm newscast. The station, along with WHNS in Asheville, NC, was acquired by Meredith Corporation in 1997.

Meredith acquired KPTV in 2002 in a station swap with Fox Television Stations, Inc for WOFL and WOGX in Orlando, FL. This resulted in the first "duopoly" operation in the Portland TV market, and precipitated an affiliation switch in which the market's FOX affiliation went to KPTV (the higher-rated station of the two), and the UPN affiliation went to KPDX. KPDX's news operation was merged into KPTV's newsroom (although KPTV's operation actually moved into KPDX's newer facility, located in Beaverton), and KPDX's existing 10pm newscast was cancelled. However, Fox's Saturday morning lineup remained on KPDX, where it continues to air today under the title 4Kids TV.

On January 24, 2006, the UPN and WB networks announced they would merge into a new network, to be called The CW. The merger would take effect on-the-air in September 2006, and WB station KWBP, owned by the Tribune Company, became the CW's Portland affiliate. One month later, Fox announced that it would form a new network, My Network TV, and on March 9, 2006, it was announced that KPDX would switch affiliations to the new network.

KPDX dropped the UPN branding on April 1, 2006. It changed its name from UPN 49 to PDX 49, along with its logo. This change of branding had been in the planning stages before the shutdown of the UPN network was announced, but the timing of the change was convenient for the upcoming affiliation. KPDX's move mirrored those implemented at future My Network TV stations WDCA in Washington, D.C. (DCA 20) and KUTP in Phoenix (PHX 45), which began using the station's last three letters as station branding. KPDX is one of three MyNetworkTV affiliates to not adopt the network's "blue TV" logo and branding style (the others being KAUT and KJZZ), and keep its current scheme and branding. Since joining MyNetworkTV, KPDX has become responsible for carrying Fox network programs whenever KPTV cannot in the event of an emergency.

Sports programing includes the Portland LumberJax and the Oakland Raiders.

KPDX is rebroadcast on the following network of translator stations.

Bend area translators.

Portland area translators.

When KPDX became a FOX affiliate in 1988, the station's signal was spotty in several areas around Portland. For KPDX to provide better signal coverage in these areas, several translator stations were activated.

The channel 14 and 18 translators signed on the air May 1, 1994. The channel 16 translator began in 1992 as an independent LPTV station, owned by Kenneth J. Seymour carrying programming from Main Street Television and The Opportunity Channel. Later in 1992 the station was acquired by KPDX, and became KPDX's translator. It was shut down in 1999 due to the loss of its transmitter site lease and duplication of signal by channel 14 in Camas. The license was returned to the FCC in 2002.

KPDX is one of a few stations to have been affiliated with both News Corporation-owned networks, Fox and My Network TV.

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