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KPWT
From Wikipedia, the free encyclopedia
| KPWT | |
 |
|
| City of license | Terrell Hills, Texas |
|---|---|
| Broadcast area | San Antonio |
| Branding | Power 106.7 |
| Slogan | "San Antonio's New #1 For Hip-Hop!" |
| Frequency | 106.7 MHz (Also on HD Radio) |
| First air date | 1986 |
| Format | Rhythmic Contemporary |
| ERP | 100,000 watts |
| Class | C0 |
| Callsign meaning | PoWer Texas |
| Owner | Cox Radio |
| Webcast | Listen Live |
| Website | Power 106.7's website |
KPWT (Power 106.7) is a Rhythmic Contemporary radio station serving the San Antonio area. The Cox Communications outlet operates at 106.7 MHz with an ERP of 100 kW and its city of licence is Terrell Hills, Texas.
KPWT's history began in 1986 when AC KESI (Star 106) switched frequencies from 106.3 to 106.7. In 1987 they evolved into KMMX (Mix 106.7) but kept its AC format intact until 1992 when it flipped to a simulcast of Country formatted KKYX. However that would go away in 1995 when it switched formats to Smooth Jazz and call letters to KCJZ (Smooth Jazz 106.7).
But after four years as Smooth Jazz, that too would go away by 1999 when it jumped on the Rhythmic Oldies bandwagon and became "106.7 JAMZ" (even though they retained the KCJZ calls). By August 2001 they would evolve into a Rhythmic/Dance Top 40, with the KCJZ calls and the "106.7 JAMZ" slogan left intact. During this tenure they would enjoy a loyal following and while the ratings weren't spectacular (plus they were in a four-way Top 40 war at the time), it did very well.
However that would all come to an end in October 2003, when KCJZ switch directions to Mainstream Top 40 and became KELZ, "The All New Z106.7", giving the Alamo City two Mainstream Top 40s, the other being KXXM. At first their playlist was broad-based by playing "All The Hits" in an effort to cut into KXXM, whose direction at times tends to border toward Modern rock.
On October 6, 2006 they began to set their sights on the current market leader KBBT by evolving towards a Rhythmic direction and adopting the "Power 106.7" handle, along with a call letter change to KPWT to match the handle. The move now gives San Antonio its first Rhythmic battle since 2003. KPWT is also the second station in San Antonio to adopt the "Power" moniker; the last station to use the moniker was KITY from 1987 to 1990.
- Power 106.7's website
- Query the FCC's FM station database for KPWT
- Radio Locator information on KPWT