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Mr Kipling
From Wikipedia, the free encyclopedia
Mr Kipling is a brand of cakes, pies and baked goods widely marketed in the United Kingdom. The trademark is owned by RHM (Rank Hovis McDougal).
In 1967, at a time when cakes were more often bought from local bakers, the company introduced cakes of a local baker's standard to supermarkets. With advertising featuring the phrase exceedingly good cakes, the company had become the brand leader in the UK by 1976, a position it still holds 31 years later. Since then, the company has also marketed varieties of single-serving and individually wrapped cakes.
The Mr Kipling brand name comes from an Irish baker, Mr Seamus Kipling who lived in London.[citation needed]
Mr Kiplings Cakes are made by the RHM subsidiary known as Manor Bakeries Ltd. which also produces products under the Lyon's and Cadbury names. The Cadbury cakes are produced under licence from Cadbury Schweppes plc the owners of the brand name.