Launch title

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(Redirected from Launch game)

Super Mario Brothers was a launch title for the NES.

A launch title is a video game that has been made available to consumers synchronously with its respective video game console, meaning they are the only available games at the time of the console's launch. Several of these titles are also typically selected to be packaged with the console. Because launch titles provide first impressions of the console's features and technical abilities, they are extremely important in the video game industry, and many launch titles have been killer apps.

Historically, the number of launch titles has been an important factor in deciding the success of a gaming platform. The more games available at launch, the higher the chances that players will find something that interests them. However, the same importance applies to game quality: poor quality games don't sell as well in the long term as high quality ones.

When gearing up for a major console launch, developers and publishers have a decision to make. They can release a large number of launch titles, often accompanied by the promise of more soon after launch, or they can release a few extremely strong titles, or a killer game. Whilst releasing a large number of extremely strong titles is of course preferred, this may not be practical. To balance these choices, developers will often supplement one or two strong titles with third-party or licensed titles to bolster the number of launch titles.

Main article: List of video game console launch titles

Here are a few popular games that debuted at launch.