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Lip Plumper is a cosmetics product used primarily by women to give the lips an enhanced, fuller look along with subtle color. Lip Plumper is distributed as a viscous liquid applied to the lips with a roller or brush applicator. It can be transluscent (clear lip Plumper can be applied under or over regular lipstick or come in various shades. Lip plumpers can have a variety of pink or redish tints.

Lip Plumpers are popular with women due to the many perceived benefits including lip enhancement, collagen stimulation, moisturizing effect, ease of application, and pouty, sexy look they help to give the lips. For many women, Lip Plumper is used as a regular part of their daily make-up regimen and applied often throughout the day. Leading cosmetic companies and specialty Lip Plumper manufacturers also make their plumpers into lip glosses for high-end consumers. Lip Plumpers are vital to the mod make-up style exemplified by top models and actresses who want that pouty, sexy look.

Lip Plumpers can be applied different ways. The most popular way is from cylindric containers, with a cosmetic wand (brush applicator) used to apply the plumper/gloss. Soft solid plumpers can also come in pots and panels, which are used with fingers or a lipstick brush. Alternatively, Lip Plumpers can come in roll on style tubes, which are convenient and easy to use while on the go, plus they help to avoid the possibility of waste or mess.

Though Lip Plumper is most frequenly used as a cosmetic enhancement product, it is also used as a moisturizer and health enhancing product. Several brands make lip plumper from all natural ingredients.