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Norddeutsche Automobil und Motoren GmbH was a German brand created in 1908 and was owned by the Norddeutsche Lloyd shipping company. The factory was in Bremen. Many of the products of the company and its successors were badged with the Lloyd marque.

The German Lloyd had no connection with the British Lloyd cars company active between 1936 and 1951.

Contents 1 1908-29 2 1950-63 3 Models 4 External links

The first cars were licence-built Kriéger electric vehicles. Petrol-engined models followed in 1908 with 3685 cc engines, but few were made. In 1914 the company merged with Hansa to become Hansa-Lloyd Werke AG. Most of the cars made by the new company were sold as Hansa with the Hansa-Lloyd name attached to commercial vehicles only. Nevertheless two cars, the 4 litre Treff AS and the 8 cylinder 4.6 litre Trumpf AS were badged as Hansa-Lloyds. The company was integrated in the Borgward group after the purchase of Hansa by Carl F. W. Borgward in 1929, and car production ceased.

Lloyd as a marque name only entered mass-production of cars and light trucks in 1950 with the company becoming Lloyd Motoren Werke GmbH — still in Bremen. The very first cars (the Lloyd 300) were wood and fabric bodied with steel construction taking over gradually between 1953 and 1954 (Lloyd 400).

The Lloyd 250 was called "Prüfungsangst-Lloyd" ("Lloyd for exam nerves") as they appealed to owners of older driving licenses who could drive it without having to pass a new driving test for cars with a cubic capacity of over 250 cc, a test which was introduced in a legal reform of the mid-1950s. With a power of only 11 hp (DIN), the Lloyd's designers saw a need for saving weight, and thus offered the LP 250 without a back seat, bumpers, hub caps or trims. However, most buyers ordered the LP 250 V with these features as optional extras.

Overall, the vehicles matched the need for small and cheap cars which were a characteristic of post-war Germany, and they provided a comparatively high standard in comfort and reliability. They rose to third place in the annual licensing statistics for several years in the 1950s, behind only Volkswagen and Opel. In spite of this success, there was little prestige to be gained by driving a Lloyd. In the vernacular, the Lloyd 300 was called "Leukoplastbomber" due to the owners' habit of repairing nicks in the fabric of the body with sticking plaster called LEUKOPLAST®. A contemporary derisive verse went "Wer den Tod nicht scheut, fährt Lloyd" ("He who is not afraid of death, drives a Lloyd").

Pietro Frua designed a coupé on the basis of the Lloyd Alexander; it was presented at the Turin Motor Show in November 1958.

The parent company failed in 1961 but cars were still made up to 1963. By this time, the LP 900 was named "Borgward Arabella" instead of "Lloyd Arabella".

Type	Body style	Period	Engine	cubic capacity	hp(DIN)	Gears	Speed km/h
Lloyd LP 300	saloon	1950-1952	2 cylinders two-stroke	293	10	3	75
Lloyd LS 300 /LK 300	LS: estate car, LK: van	1951-1952	2 cylinders two-stroke	293	10	3	75
Lloyd LC 300	coupé	1951-1952	2 cylinders two-stroke	293	10	3	75
Lloyd LP 400	saloon	1953-1957	2 cylinders two-stroke	386	13	3	75
Lloyd LS 400 / LK 400	LS: estate car, LK: van	1953-1957	2 cylinders two-stroke	386	13	3	75
Lloyd LC 400	convertible	1953-1957	2 cylinders two-stroke	386	13	3	75
Lloyd LT 500	van/minivan	1953-1957	2 cylinders two-stroke	386	13	3	75
Lloyd LP 250 and 250 V	saloon	1956-1957	2 cylinders two-stroke	250	11	3	75
Lloyd LP 600	saloon	1955-1961	2 cylinders four-stroke	596	19	3	100
Lloyd LS 600 / LK 600	LS: estate car, LK: van	1955-1961	2 cylinders four-stroke	596	19	4	100
Lloyd LP 600	convertible	1955-1961	2 cylinders four-stroke	596	19	4	100
Lloyd Alexander	saloon or estate car	1957-1961	2 cylinders four-stroke	596	19	4	100
Lloyd Alexander TS	saloon or estate car	1958-1961	2 cylinders four-stroke	596	25	4	107
Lloyd LT 600	van/pickup truck/minivan	1955-1961	2 cylinders four-stroke	596	19	4	85
Lloyd Theodor	LT 600 RV	1955-1961	2 cylinders four-stroke	596	19	4	85
Lloyd Arabella	saloon	1959-1961	4 cylinders four-stroke	897	38 1960-1963 also 34	4	120
Lloyd Arabella de Luxe	saloon	1960-1961	4 cylinders four-stroke	897	45	4	133
Lloyd EL 1500	truck
Lloyd EL 2500	truck

Type	number of cars built
Lloyd 300 LP, LS and LC	18087
Lloyd 400 LP, LS and LC	109878
Lloyd 250 and 250 V	3768
Lloyd 600 LP, LS and LC, Alexander and Alexander TS	176524
Lloyd Arabella and Arabella de Luxe	47549

• The Lloyd Cars English HomePage
• LLOYD-FREUNDE-IG Deutschland
• Lloyd & Borgward
• Borgward history
• Lloyd Alexander Frua (Ghia Aigle) Coupé

The Borgward group
Borgward | Lloyd | Goliath | Hansa