Logo (TV channel)

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Logo
Logo
Launched June 30, 2005
Owned by Viacom (through MTV Networks division)
Headquarters Flag of the United States New York City
Website LogoOnline.com
Availability
Satellite
DirecTV Channel 263
Cable
Available on most cable systems Check Local Listings for channels

Logo is an American digital cable television channel owned by Viacom's MTV Networks division. Targeting programming aimed at the lesbian, gay, bisexual, and transgender (LGBT) community, it launched on June 30, 2005. The advertiser supported channel struck carriage deals prior to its launch date with DirecTV, Charter Communications, Adelphia, Cablevision, Time Warner Cable of New York City, and RCN. A deal with Comcast[1] was reached after the launch date. Logo was available in an estimated 18 million homes as of September, 2005. Logo has partnered with CBS News to provide news briefs and has developed a relationship with LPI Media, publisher of The Advocate, Out, and The Out Traveler magazines. Logo replaced VH1 Mega Hits in some markets when it was launched. On December 11, 2006, MTV Networks and Time Warner Cable announced an agreement to expand its distribution of Logo to additional markets.[2]

Logo is one of three gay-themed networks launched in the U.S. market. The other two are here! and the now defunct Q Television Network.

Contents

Logo's programming is a blend of movies with gay themes, reality television, travel programming, dating/romance shows, documentaries, music videos, stand-up comedy, news, and syndicated programs with gay characters or gay interest/fanbases. Some content originated from other Viacom properties including Comedy Central, MTV and VH1, although the amount of such content has been reduced in favor of more original programming. As of August 2007 a (non-comprehensive) list of programming includes:

CBS News on Logo, anchored by Jason Bellini.
CBS News on Logo, anchored by Jason Bellini.

Logo publishes a collection of web sites, all of which it describes as being a part of LOGOonline, the umbrella name for these sites.

Logo's first web site LOGOonline.com, launched shortly before the channel in June 2005. In 2006 Logo acquired three LGBT websites: 365gay.com (a site featuring news relevant to the LGBT community), AfterEllen.com (a site featuring news and commentary on bisexual and lesbian women in media and entertainment), and AfterElton.com (a site featuring news and commentary on bisexual and gay men in media and entertainment).

On March 22, 2006, Logo launched its second site, NewNowNext.com (a blog on pop culture news and trends). On May 29, 2007, Logo launched HappiestGayCouple.com (a site for fans of the series Rick & Steve). On August 2, 2007, Logo launched VisibleVote08.com (a site offering Logo's coverage of the 2008 U.S. Presidential election).

As of March 2007, Logo is available on wireless platforms on Verizon Wireless, Sprint, Amp'd, and Helio.

As of September 2006, Logo has programming content available for download on iTunes, Amazon Unbox, and AOL Video. In December 2006 Logo began offering content for download on Wal-Mart's service. In February 2007, Logo also started publishing shows for download with BitTorrent[3]. In June 2007, Logo programming became available for download on Xbox LIVE Marketplace.

As of September 2006, Logo features select programming content on the Video On Demand platform on Comcast, Cox, Verizon and Time Warner Cable cable providers. Logo programming became available on the Joost service since the time it officially launched.

In early 2007 Puccini For Beginners became the first film released in theaters in conjunction with Logo Releasing. In 2008, Logo will release a film based on original series Noah's Arc starring Darryl Stephens.

  • Noah's Arc season one (released August 6, 2006)
  • Noah's Arc season two (released June 12, 2007)
  • Rick & Steve season one (released August 28, 2007)

As of January 2007, Logo offers several audio and video podcasts through the podcast section of the iTunes store. At launch the offering includes audio and video podcasts for CBS News On Logo, Jason Bellini's Here & Now, Talking To Manatees, She Said What?, and Wisecrack. On July 28, 2007, Logo launched a new audio podcast titled Oh God I'm Gay, which addresses spiritual issues for LGBT people.


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