MTV Adria

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MTV Adria Logo
MTV Adria Logo

MTV Adria, based in Ljubljana, Slovenia, is an MTV Networks Europe subsidiary of MTV, broadcast to the countries of the former Yugoslavia.

The station started broadcasting on September 1, 2005,[1] initially to Slovenia, Croatia and Bosnia and Hercegovina, but from the beginning the program was also conceptualized for the remaining Yugoslav successor states, i.e., Macedonia, Montenegro, and Serbia.[2] The program targets primarily young urban adults, but omits the turbo folk popular in the region.[3] 20% of MTV Adria's airtime is reserved for productions from the Yugoslav successor states.[4] MTV Adria is considered a first step towards commercialization of the transnational music spaces in the former Yugoslavia.[5]

  1. ^ RTV SLO: "Dobili smo lokalni MTV-program", September 2005, 1.
  2. ^ Kampschror, Beth. "MTV to Launch Channel Serving Former Yugoslav Countries", Southeast European Times 5. Januar 2005.
  3. ^ Baker, Catherine. "The Politics of Performance: Transnationalism and its Limits in Former Yugoslav Popular Music, 1999–2004", Ethnopolitics 5 (3): 275-293, S. 289.
  4. ^ http://www.mtvadria.com/sl/faq/
  5. ^ Baker, Catherine. "The Politics of Performance: Transnationalism and its Limits in Former Yugoslav Popular Music, 1999–2004", Ethnopolitics 5 (3): 275-293, S. 278.

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