Martha Stewart Living Omnimedia

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Martha Stewart Living Omnimedia
Type Public (NYSE: MSO)
Founded 1997 (New York, NY)
Founder Martha Stewart, Sharon Patrick
Headquarters New York, New York, USA
Key people Susan Lyne, president and
chief executive officer
Charles Koppelman, chairman
Industry Media, Entertainment,
and Merchandising
Products Martha Stewart Living,
Everyday Food,
Martha
Revenue $288 million USD (2006)
Operating income $2.833 million USD (2006)
Net income $16.995 million USD (2006)
Employees 656 (2005)
Slogan Sharing The Good Things Everyday
Website marthastewart.com

Martha Stewart Living Omnimedia Inc. (MSLO, NYSE: MSO) is publishing and content provider founded by Martha Stewart. The Company's business activities center around the domestic arts. In 2005 MSLO reported revenues of US$209.5 million compared to US$187.4 million in 2004.

MSLO's business holdings include a variety of print publications, television and radio programming, and e-commerce websites.

Contents

Four newspaper columns — ask Martha, Living, Weddings and Everyday Food — are distributed to newspapers throughout the United States via the New York Times Syndicate. Current books are published through Random House's Clarkson Potter division, with distribution through Time Warner's Oxmoor House unit (direct-mail) and Random House (retail); earlier titles were offered through subsidiaries of Time Warner prior to Stewart's spin-off of her business ventures from its corporate umbrella. Publishing activities are a major source of income for the company, and accounted for roughly 60% of total revenue in 2005.

Although MSLO retained no technical ownership stake in NBC's program, The Apprentice: Martha Stewart, hosted by its founder, Martha Stewart; the company, its magazines, and various business ventures were prominately featured in each episode. Mark Burnett, who produced the series, is also co-producer of the company's new daily show Martha.

MSLO began marketing instructional DVDs in late 2005 through a partnership with Warner Bros., with the first five offerings oriented toward cooking and holiday and special event planning.

MSLO operates a satellite radio channel, Martha Stewart Living Radio, on Channel 112 of the Sirius Satellite Radio network. Among programs on the channel there is a weekday-evening talk show co-hosted by Martha Stewart's daughter Alexis Stewart, Whatever with Alexis and Jennifer.

The company's Internet and Direct Commerce division currently includes its website marthastewart.com and a direct to consumer flower business, marthastewartflowers.com. Through an agreement with Touchpoint, it designed a line of customizable greeting cards under the Marthascards banner, which were sourced and fulfilled by Touchpoint. This agreement was replaced by a new program with Kodak EasyShare Gallery in 2006.

Historically, the company also produced a print and online catalog, Martha by Mail, which was launched in 1997 and later rebranded as Martha Stewart: The Catalog for Living. Following Stewart's public fallout and the dot-com bubble burst in 2002, the company decided to discontinue both the online and print editions in 2003. The final print catalog was mailed in January 2004, and the online store closed in June of that year. A variety of floral gifts, previously featured in the catalog, can now be found at marthastewartflowers.com.

MSLO additionally offers various home goods through its mass-market Martha Stewart Everyday brand in Kmart stores throughout the United States, and at Sears Canada in Canada. Furniture and paint are part of the company's specialty-retail oriented Martha Stewart Signature brand through a partnership with Bernhardt Furniture Company and previously with Sherwin-Williams. In October 2006, the company announced a new agreement with Lowe's to develop an exclusive interior paints line, which replaced its previous contract with Sherwin-Williams. The new line of paints, Martha Stewart Colors, launched in April 2007.

In April 2006 the company also announced its plans to develop a new, upmarket merchandise line for Federated Department Stores rolled out in 2007 at Macy's stores in the United States. The company has also announced its intention to design a new paper-based crafts product line, Martha Stewart Crafts, with EK Success, initially planned for release in time for the Holiday 2006 season, which later debuted in early 2007 at Michael's stores.

On September 14, 2007, Martha Stewart Living Omnimedia announced that it inked a partnership with E & J Gallo Winery to produce a wine brand with label "Martha Stewart Vintage" (for sale in 6 cities, January, at $15). 15,000 cases to be sold include: 2006 Sonoma County Chardonnay, 2005 Sonoma County Cabernet Sauvignon and 2006 Sonoma County Merlot (for Atlanta, Boston, Charlotte, N.C., Denver, Phoenix, and Portland, Oregon). Martha Stewart also signed contract with Costco Wholesale Corp. to offer frozen and fresh food (label - Kirkland Signature).[1]

  1. ^ Yahoo.com, Martha Stewart to sell signature wine


v • d • e
Martha Stewart Living Omnimedia
Corporate Directors: Martha Stewart (founder) · Susan Lyne (chief executive officer) · Charles Koppelman (chairman) · Gael Towey (chief creative officer) · James Follo (chief financial officer)
Personalities: Jennifer Hutt · Marc Morrone · Christine Nagy · Alexis Stewart · Martha Stewart
Publications: Blueprint · Body + Soul · Everyday Food · Kids · Martha Stewart Baby · Martha Stewart Living · Martha Stewart Weddings
Television: Everyday Food · Martha · Martha Stewart Living · Petkeeping with Marc Morrone
Radio: Martha Stewart Living Radio (Sirius Satellite Radio) · Whatever with Alexis and Jennifer
Merchandising: Martha Stewart Everyday · Martha Stewart Signature
E-Commerce: marthastewart.com · Martha Stewart Flowers · Martha's Cards
Annual Revenue: $209 million USD (FY 2005) · Employees: 660 · Stock Symbol: NYSE: MSO · Website: www.marthastewart.com
Retrieved from "http://en.wikipedia.org/wiki/Martha_Stewart_Living_Omnimedia"
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