Mercury Monarch

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The Monarch was a retrimmed version of the Mercury for the Canadian market, produced from 1949-57 and 1959-61. The make was discontinued for 1958 when the Edsel took its place, but was reintroduced for 1959 (as the Monarch II) after the failure of the Edsel. Model names included Richelieu, Lucerne and Sceptre.

In the 1970s, the Mercury Monarch was a mid-sized (by American standards) car produced by the Ford Motor Company between 1975 and 1980. It was an upscale version of the US Ford Granada. A still more pricey version was sold as the Lincoln Versailles (197780), which had evolved from the Mercury Grand Monarch Ghia of 1975 and 1976. This model was produced at Ford Motor Company assembly plants in Mahwah, New Jersey and Wayne, Michigan.

Introduced in 1975 as "luxury compacts", the Granada and Monarch were Ford Motor company's answer to Mercedes. The interior was handsome and certainly trimmed with many options. The base engine was Ford's 200cid inline six cylinder engine, with a 250cid inline six optional. V8 power came from Ford's 302 and 351cid engines, though neither was known for gas mileage.


Mercury road car timeline, 1946-1989  v  d  e 
Type 1940s 1950s 1960s 1970s 1980s
6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9
Subcompact Bobcat Lynx
Compact Comet Comet Zephyr Topaz
Mid-size Montego Cougar Marquis
Comet Monarch Sable
Full-size Montclair Park Lane Marquis Grand Marquis
Monterey
Personal luxury Cougar
Sports Cougar Capri


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