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Metro (Associated Metro Limited)
From Wikipedia, the free encyclopedia
- For other newspapers with the same name, see Metro (newspaper).
| Metro | |
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 Cover on October 25, 2004. |
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| Type | Daily free newspaper |
| Format | Tabloid |
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| Owner | Associated Newspapers |
| Editor | Kenny Campbell |
| Founded | 1999 |
| Political allegiance | Right-wing headquarters = Kensington, London |
| Headquarters | {{{headquarters}}} |
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| Website: http://www.metro.co.uk | |
Metro is the trading name of a free daily newspaper, published by Associated Newspapers (part of Daily Mail and General Trust) in the United Kingdom and the Republic of Ireland. It is available from Monday to Friday each week on many public transport services across the United Kingdom and the Irish Republic.
The paper was launched in London in 1999, and can now be found in 14 UK urban centres. Localised editions are distributed in Birmingham, Brighton, Cardiff, Edinburgh, Glasgow, Leeds, Manchester, Liverpool, Newcastle, Sussex, Sheffield, The East Midlands, Bristol and Bath. A Dublin version, launched in conjunction with Metro International and The Irish Times, began publications on 10 October 2005. It is part of the same media group as the Daily Mail, The Mail on Sunday and the Evening Standard, although in some areas, the paper operates as a franchise with a local newspaper publisher, rather than as a wholly owned concern.
In its first five years, it rocketed to over 1 million daily readers, making it the UK's fourth largest daily newspaper. It now prints approximately 1m copies daily, and officially has some 1.7m readers, as of September 2005. This high readership is due in part to the papers being left on seats on buses or London Underground trains, and then being picked up by the next person to use that seat. Due to its urban and mainly youthful audience, advertising receipts have been very healthy at a time when its older stablemate, the Evening Standard, had not been performing so well. 62% of readers are ABC1 (upper/middle class social grade), 78% are aged 15–44 and 64% are in work.
The Metro concept comes from Sweden. Metro International, a different company, originally planned to launch in the UK but Associated Newspapers effectively beat them to it. Nevertheless, they have had plans to launch a rivalling free evening newspaper in London.[1]. As noted above, Metro International does co-operate with Associated Metro on the Dublin version of the newspaper, although it is Associated Metro which provides the content, and the Dublin Metro uses the Associated Metro logo, not the Metro International one. [2]. Similarly, Rupert Murdoch is said to have regretted missing the opportunity of launching his own London paper. However, News International, a UK subsidiary of Murdoch's News Corporation, launched a London-based newspaper in 2006 called thelondonpaper.
The newspaper was designed to be read in 20 minutes. The features section contains a mix of articles on travel, homes, style, health and so on, as well as extensive arts coverage and entertainment listings. The popular puzzles page contains the cartoon strips Nemi (by Lise Myhre), and This Life (by Rick Brookes), astrology readings by Wendy Bristow, and Sudoku. Previously, it featured a crossword (in place of the sudoku puzzle), David J. Bodycombe's Think Tank brainteasers and a Judge Dredd strip.
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This article or section may contain original research or unverified claims. Please improve the article by adding references. See the talk page for details. (December 2007) |
Metro claims it is different from most other UK newspapers because it takes a determinedly independent line on political reporting. However this is highly disputed if one examines its daily content and considers that Metro is owned by the same media group as the Daily Mail, which has a strong fiscally conservative, right wing bias. Metro's size and format follows that of UK tabloid newspapers rather than broadsheets with extremely large headlines, large photos and relatively short articles. Metro's editors make very clear choices on which topics it will emphasize on, which information it considers news, and what will be omitted. Comparisons of Metro with tabloids and broadsheets published on the same day will almost always results in Metro's content and style being very similar to the tabloid.
Often throughout the year, the front page of Metro will feature alarmist media stories on illegal immigration, asylum seekers, large photos of accused (but often not yet convicted) criminals of various non-white ethnic minorities and overt bemoaning of any price increases in goods or services it claims will affect large numbers of people. Space for almost all (non UK related) international news is often limited to half a page within the newspaper and these items themselves are shortened to only a few sentences, while celebrity gossip often covers numerous pages. Metro also has an obsession with over emphasizing the amount of small local violent crime in Britain with its continuous daily articles covering individual cases of Antisocial behaviour, violent assault and murders, which are often covered in the minutest detail. Despite these daily alarmist headlines, often upon closer analysis of the actual articles, the reader will discover that the crime itself occurred months or even years ago, and the article is instead detailing court or legal proceedings which are in still in course.
In addition to this Metro has been accused of producing advertising disguised as news articles especially in conjunction with upcoming films or new websites. An example of this came with the release of the latest James Bond film Casino Royale in which the newspapers published numerous "news articles" and 2 page "news spreads" on spies, spying, and spy gadgets. Also, in November of 2007 a full page "news" article was dedicated to the pornographic website YouPorn.
- Metro Café, online version of Associated Newspapers' Metro newspaper
- Hot off the Press, Steve Auckland, Metro MD discusses setting up the newspaper
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Paid for: Evening Standard Free morning: Metro • City A.M. Free evening: thelondonpaper • London Lite Free magazines: Sport |