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The term middle-market may refer to either a type of newspaper or a type of company.

A middle-market newspaper is one that attempts to cater to readers who want some entertainment value from their newspaper as well as adequate serious coverage of significant news events. Middle-market status is the halfway point of a three-level continuum of journalistic seriousness; upmarket newspapers generally cover hard news and down-market newspapers favor sensationalist stories. In the United Kingdom, the only national middle market papers are the Daily Mail and the Daily Express, distinguishable by their black-top masthead, as opposed to the tabloids' red-top mastheads. The best known American middle market papers are USA Today, Chicago Sun-Times, and New York Daily News.

Middle market companies are those larger than SME (Small Medium Enterprise) and smaller more formal corporates. The average middle market company is usually no longer a small, entrepreneur with a niche making a living but a larger organisation living largely in chaos and has on average more than 10 employees but less than 100. Turnover will range from around $10m to around $60m.

There is not always enough cash or resources to hire the right people and have the right systems, but there is some success. Usually this gets critical at around the 25 employee or $40m turnover mark and external help is needed.

Middle market companies are characterised by the following:

- lack of formal policy and procedues - dire need of processes - no formal or informal board structure - poor financial management - poor technology, systems and automation - good profitability - expanding product line or focus to continue growing - loyal people but changing with the encroachment and creation of middle management

• Upmarket
• Downmarket

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