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Modell's Sporting Goods
Type	Private
Founded	1889
Headquarters	New York City, NY
Key people	Morris Modell, Founder Mitchell Modell, CEO Robert Stevenish, President Joseph Quinn, CFO
Industry	Retail
Products	Sports apparel, Sporting goods, Footwear, Licensed goods.
Slogan	Gotta Go to Mo's
Website	http://www.modells.com/

Modell's (full name "Modell's Sporting Goods") is a sporting goods retailer with various locations in the Northeast United States. Modell's offers a large collection of products from top name brands in the sporting goods and apparel business.

The chain was started by Morris A. Modell in 1889 in New York City, making it the second oldest sporting goods store in North America (before Milwaukee's Burghardt Sporting Goods [1]). Through the years it has remained a family owned business passing through four generations of the Modell family. While best known for being a sporting goods retailer, Modell's also operated a chain of "full-line" discount retailers in the New York-metro area known as "Modell's Shopper's World" (and for a short time as "White-Modells" until the name was reverted back to "Modell's Shoppers World) from the early 1960's up until 1989 when the company decided to focus on its sporting goods operations partly due to increased competition in the discount retailer market.

The first store was located on Cortlandt Street in lower Manhattan. Currently Modell's operates 132 stores mainly in New York, New Jersey, and Pennsylvania. In recent years however, it has begun to expand to Delaware, Maryland, Virginia, the District of Columbia as well as Connecticut, Massachusetts, New Hampshire, and Rhode Island. Their flagship store is located in the middle of New York City's Times Square.

Modell's approach as "Your Hometown Sporting Goods Store" through local specialized offerings, community relationships and programs such as Team Weeks, which assists local schools, leagues, and non profits, has made it a very successful company through the years. Modell's #1 mission statement is "Listen, Respect, and Respond" to the customer. It also has numerous other sub-mission statements that it has its employees memorize. Modell's is also the sponsor of many east coast sports teams including the New York Mets, Boston Red Sox, New Jersey Devils, New York Rangers, New York Jets, New York Giants, New York Islanders, Philadelphia Phillies, Philadelphia 76ers, Philadelphia Flyers, Philadelphia Phantoms, New York Yankees, Washington Nationals, and the New England Patriots.

• Official site

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