Mountain Dew AMP

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Mountain Dew AMP
AMP Tall Boy
Type Energy drink
Manufacturer PepsiCo, Inc.
Country of origin USA
Introduced 2001
Variants Sugar-Free Mountain Dew AMP, AMP Overdrive
Related products Mountain Dew, Red Bull, Full Throttle, Liquid X

AMP is an energy drink produced and distributed by PepsiCo under the Mountain Dew soft drink brand. It was launched in 2001 to compete with Red Bull. The beverage is available in 8.4 fl.oz., 16 fl.oz. (TallBoy), and 24 fl.oz. (Big Rig) cans and made with Mountain Dew's base flavor formula. It also contains MDX5, taurine, ginseng, B-vitamins, guarana and maltodextrin. A new flavor, Mountain Dew AMP Overdrive, was released in early 2007. Overdrive's flavor is Cherry. In October 2007, Sugar-Free Amp was released. 16 fluid ounces of AMP contains 143 milligrams of caffeine.[1]

Most of AMP's advertising is created by the ad agency TracyLocke -- a Dallas, TX based firm that handles all of PepsiCo's marketing and in-store promotions.

On September 19, 2007, it was announced that AMP would split sponsorship with the National Guard on Dale Earnhardt, Jr.'s #88 Hendrick Motorsports Chevrolet Impala, which will run starting the 2008 NASCAR Sprint Cup season.

  1. ^ http://www.mayoclinic.com/health/caffeine/AN01211
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