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MuchMusic
From Wikipedia, the free encyclopedia
| MuchMusic | |
|---|---|
 |
|
| Launched | August 31, 1984 |
| Owned by | CTV Limited (CTVglobemedia) |
| Country |  Canada |
| Broadcast area | National |
| Headquarters |  Toronto, Ontario |
| Sister channel(s) | MuchMoreMusic, MuchVibe, MuchLOUD, MuchMoreRetro, PunchMuch, MusiquePlus, MusiMax, |
| Website | www.muchmusic.com |
| Availability | |
| Satellite | |
| Bell ExpressVu | Channel 570 |
| Star Choice | Channel 580 |
| Cable | |
| Available on most Canadian cable systems | Check local listings |
MuchMusic (often referred to only as Much) is a Canadian English language cable television specialty channel owned by CTV Limited; a division of CTVglobemedia dedicated to music and music-related programs.
Contents |
MuchMusic was licensed on April 2, 1984 by the Canadian Radio-television and Telecommunications Commission (CRTC) to CHUM Limited. Shortly thereafter MuchMusic was launched on August 31, 1984 as one of the first Canadian cable specialty channels on the air. It was headed by John Martin and Moses Znaimer, the channel's founders. On June 22, 2007, CTVglobemedia gained control of MuchMusic as a result of a takeover of CHUM Limited.
The first video played on MuchMusic was Rush's "The Enemy Within".
The first logo for MuchMusic when it first began was a big M with Muchmusic boxed in the centre of the M. The logo was slightly redesigned as a big M with a small m inside the outline, with the word Muchmusic below the logo. In 1996, the current logo was designed with a black-and-white Much superimposed on a planet with longitude/latitude lines on the surface. The logo change was to portray MuchMusic as more modern and youthful.
Making use of CHUM's facilities and production teams, the channel has produced many specialty musical and variety programs, including the long-running dance program Electric Circus and the late-1980s game show Test Pattern, and it adopted some programs originally created for CHUM such as City Limits, which featured alternative videos.
The network airs three viewer voting programs: MuchOnDemand, MuchTakeOver and PunchMuch.
MuchMusic is well-known for its annual music awards show every June. It is anticipated and promoted for weeks before the night of the MMVAs.
It has been credited with helping to foster a vibrant Canadian music scene because of the Canadian content broadcast rules which mandated native musical acts had a secure and prominent place on the channel's play schedule[citation needed]. As well, MuchMusic funds the creation of new Canadian music videos through VideoFACT and produces the popular album series Big Shiny Tunes and MuchDance.
It ran afoul of Canadian broadcast regulators in the early 1990s when it aired the animated series Ren and Stimpy; it was forced to take the program off the air on the basis that it was not a music-based program as per the network's licence.
The network also generated controversy by occasionally banning videos it deemed too racy or violent for broadcast (MTV also weathered similar controversy). Often, the network would broadcast banned videos as part of a Too Much 4 Much special, followed by discussion with viewers and concerned groups about why the video should or shouldn't be aired (but rarely would videos be unbanned). On the flipside, the worst videos of the year would also be featured in annual New Year's specials entitled Fromage (French for "cheese").
In recent years, particularly with the brief arrival of MTV on Canadian digital cable, the influence of MuchMusic has waned, and the channel has had to weather criticism that it focuses too much on "top 40" acts and imported MTV "reality shows" like Newlyweds: Nick and Jessica and Pimp My Ride, thereby not giving enough time to smaller, independent, and Canadian performers. But 2005 saw the premiere of Video On Trial, which quickly became the network's highest-rated show while featuring Canadian comedians and personalities almost exclusively as music video "judges". A spin-off, Stars On Trial, featured popular VOT regular Ron Sparks as the judge and was the highest-rated special of the year (other than the annual MuchMusic Video Awards show). Stars on Trial now is its own show.
Much has also been the centre of controversy because of its leniency in censorship. The channel often airs profane terms like "shit", "bitch" and sometimes even "fuck". This is its most contrasting feature against MTV, which goes great lengths in censoring music.
- Further information: List of programs broadcast by MuchMusic
MuchMusic was launched in part to capitalize on the success of MTV, the American cable music channel that had premiered a few years earlier. Although never an affiliate, Much over the years would often broadcast MTV-produced programming such as awards shows, concerts, reality tv series and more. MTV itself was not permitted in Canada because of Canadian Radio-television and Telecommunications Commission (CRTC) restrictions on format protection. However, no such restrictions existed in the United States, where CHUM attempted to compete with MTV through MuchUSA (now the unaffiliated Fuse).
Perhaps owing to this, MTV was unwilling to extend its relationship with MuchMusic longer than necessary, and has made two attempts to launch a competing MTV channel in Canada. The first attempt began in 2001 when MTV Canada was launched by Craig Media and Viacom. MTV Canada had an edge over MuchMusic in that it was licensed by the CRTC as a broadly based teen channel and could air programming from various categories not just music related. In 2004, MTV Canada's owners were bought by CHUM, allowing Viacom to exit its contract with Craig, and stripped MTV programming and branding from the channel forcing Viacom to find another partner to bring MTV to Canada.
The next attempt began in 2006 when Viacom partnered with CTV to rebrand its low rated specialty channel talktv as MTV. With the new launch of MTV in March 2006, MuchMusic lost all rights to MTV programming from that point forward.
Since the acquisition of CHUM Limited (which includes MuchMusic and MuchMoreMusic) by CTVglobemedia, MTV and MuchMusic have technically been under the same ownership since June 2007. CTVglobemedia has announced that they plan on maintaining all CHUM's specialty channels including both MuchMusic and MTV. Currently both CTVglobemedia and Viacom have no plans on disaffiliating either channel from its programming and/or branding. In fact, MuchMusic and MTV have even begun airing each other's promo ads (ex. MuchMusic airing a promo for MTV's The Hills).
With the success of MuchMusic, several spinoff channels have been launched with in Canada and around the world, including:
- Canada- MuchMoreMusic, PunchMuch (TV channel), MuchLOUD, MuchVibe (TV channel), and the French language channels MusiquePlus and MusiMax.
- Argentina- MuchMusic Argentina; launched in 1992.
- Colombia- a programming block on Citytv Bogotá that launched in 1999.
- Indonesia- in 2005 MuchMusic programs began broadcasting on O Channel.
- Malaysia- MuchMusic Malaysia; launched in 2000.
- Mexico- a programming block on Once TV that started in 2002.
- Middle East- Much arabyeah!, started in 2006.
- Singapore- RTV Broadcast Services began broadcasting MuchMusic programming in 2002.
- Brazil- MuchMusic Brasil; launched in 2001; no longer on air.
- Finland- Jyrki, a former programming block that aired on MTV3.
- United States- MuchUSA debuted in 1994; It became Fuse in May 2003.
Every year or so, when new video jockeys are needed, Much will run a "VJ Search" to pick one new VJ to join the team of VJs. They will usually visit cities across Canada and pick people who appear to show potential through their audition. In earlier years, the VJ Search was usually a two-part show, but in 2006 it evolved into its own reality series.
Despite the popularity of the VJ Search, most VJs are still hired by Much directly, without being VJ Search contestants.
- Matte Babel
- Tim Deegan
- Ed the Sock
- Leah Miller
- Nardwuar the Human Serviette
- Chris Nelson
- Hannah Simone
- Devon Soltendieck
- Sarah Taylor
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- CRTC Decision 1984-338: Original MuchMusic licence
- CRTC Broadcasting Decision 2000-138: licence renewal, 2000-2006
- CRTC Broadcasting Decision 2006-380: licence renewal, 2006-2013
- Official MuchMusic website
- Offical CTVgm website
- MuchMusic Countdown
- MuchMusic Message Board
- The MuchStore
- MuchMusic Flickr photos
- Annual MuchMusic Video Awards Coverage
- MuchMusic Profiled on The Museum of Broadcast Communications