Multiply (website)

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Multiply, Inc.
Type Private
Founded Boca Raton, Florida
(December, 2003)
Headquarters Boca Raton, Florida
Key people Peter Pezaris
Michael Gersh
David Hersh
Industry Internet
Website www.multiply.com
This article is about the website. For the mathematical concept, see multiplication.

Multiply is a social networking service with an emphasis on allowing users to share media - such as photos, videos and blog entries - with their "real-world" network.

Multiply provides blog cross-posting; blog entries posted to Multiply can be automatically posted to a LiveJournal, Blogger or TypePad account. There is also an option to post via e-mail or MMS, enabling posting from mobile phones. Users are also able to post reviews of movies and books, and to share a calendar of events.

On Multiply, a user's network is made up of their direct contacts, as well as others who are closely connected to them through their first-degree relationships. Additionally, users are encouraged to specify the nature of their relationship with one another, making it possible to share content with their entire network of closely-related people, or subsets thereof including friends, family, professional contacts, and so on.

Registered users can also create groups on Multiply. These groups exist outside of the "network" structure, enabling people with certain interests to share the aforementioned types of media with others who share their interests, but may not be closely connected to them through relationships.

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