Nation Broadcasting Company

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Nation Broadcasting Corporation (NBC)
Type General partnership
Founded 1963
Headquarters Makati City, Philippines
Industry Broadcast radio network

Nation Broadcasting Company is a pioneer radio network operating in the Philippines since 1963.

Contents

NBC's trailblazing efforts over the years had made it a major industry player - becoming the first network to go on 24-hour operations outside Metro Manila, opening the first FM stations in the Visayas and Mindanao regions and bridging the archipelago for the first time via satellite broadcast.

In 1998, NBC became the only FM radio network in the Philippines with member-stations sporting names which represent their respective markets.

Nation Broadcasting Company (NBC-41) is a commercial UHF television station owned by First Pacific Conglomerate headed by Manuel Pangilinan who is also the chairman of the telecommunications giant Philippine Long Distance Telephone Company (PLDT).

The name was unfamiliar to many Filipinos as they know it was just a regular radio station. NBC TV 41 used to be as MTV Philippines. MTV (abbreviation for Music Television) is a cable television network which was originally devoted to music videos, especially popular rock music. MTV later became an outlet for a variety of different material aimed at adolescents and young adults.

After six years of Partnership in the Philippines, MTV Channel 41 has been put off-the-air after a multi-year deal with All Youth Channel, Inc. following the dissolution of partnership with NBC. UHF 41 is now inactive.

Callsign Ch. # Location
DZRU-TV TV-41 Manila
DWRU-TV TV-34 Baguio
DYRU-TV TV-44 Bacolod
DYAN-TV TV-29 Cebu
DXRL-TV TV-29 Cagayan De Oro
DXAN-TV TV-29 Davao

Branding Callsign Frequency Location
92.3 xFM DWFM 92.3 MHz Manila
102.3 Jesse DZYB-FM 102.3 MHz Baguio
88.7 Donna DWYC-FM 88.7 MHz Cabanatuan
94.3 Lovely DWJY-FM 94.3 MHz San Pablo
102.3 Jamie DYBC-FM 102.3 MHz Bacolod
101.9 Charlie DYNC-FM 101.9 MHz Cebu
Sandy 101 FM DXRL-FM 101.5 MHz Cagayan De Oro
101.9 Danni DXFM 101.9 MHz Davao
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