Nelonen

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Nelonen
Fyran
Founded June 1, 1997
Owner Nelonen Media, part of SW Television Oy, a subsidiary of the electronic media business unit SWelcom of SanomaWSOY
Past names PTV, PTV4 (1989-1997)
Digital channel Channel 4
Analog channel Channel 4 (usually)
Website www.nelonen.fi

Nelonen or (Fyran in Swedish) is a Finnish commercial TV channel. It serves most of Finland, bar Lapland (except on digital). It started out as Helsinki's local television channel PTV in 1989 on the HTV cable network, which name was changed first to PTV4 and then to Nelonen. It started on the 1 June 1997. Nelonen, in Finnish, means the glyph of the number four. The channel is mostly owned by SanomaWSOY Oyj, which owns the Helsingin Sanomat and Ilta-Sanomat newspapers. Its largest owner is Aatos Erkko. Much of its programming is American (50%) and European imports (20%), with Finnish subtitles. Its main market is the 25-44 demographic. Nelonen owns the digital channel Jim.

Contents

Some programmes may not air as of 2007.

Despite its English name, "Channel Four," it is not owned by Channel 4 (UK), although it can be considered the Finnish equivalent in its focus on light and reality tv programming.

Nelonen was launched quickly and in an unprepared state. It has been criticised for importing "trash shows", instead of quality. Its documentaries, in particular, have been the subject of criticism. Entertainment value and the focus on highly emotive issues have earned the label of "the tabloids in documentary".

The role of Nelonen in the larger context of Aatos Erkko's corporation is interesting. The sole competitor of Nelonen in commercial television is MTV3. This channel threatens the position of Erkko's other media such as the newspaper Helsingin Sanomat in the competition for advertising revenue. As a result, Nelonen can be seen as a device to reduce the profits of MTV3 rather than introduce new television to Finland. Particularly in the beginning, Nelonen's haphazardly created concept added to this impression.

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