Netto (store)

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For other unrelated supermarket chains with the same name, see Netto (Les Mousquetaires) and Netto Marken-Discount.
Netto
Type Private
Genre Supermarket
Founded Copenhagen, Denmark
Headquarters Flag of Denmark Køge
Flag of Germany Stavenhagen
Flag of the United Kingdom Pontefract
Flag of Poland Kobylanka
Flag of Sweden Falkenberg
Area served Europe
Industry Retail
Parent Dansk Supermarked Group
Slogan Flag of Germany Discount with Bite!
Flag of the United Kingdom Home of Smart Shopping

Netto is a Danish based chain of discount supermarkets. Netto is owned by the Dansk Supermarked Group, which in turn is owned by A.P. Møller-Mærsk Group and F. Salling. The first Netto store opened on Godthåbsvej in Copenhagen, Denmark in 1981.

Netto has stores in the following countries:

Country Since Stores
Flag of Denmark Denmark 1981 380
Flag of Germany Germany 1990 247
Flag of the United Kingdom United Kingdom 1990 179
Flag of Poland Poland 1995 125
Flag of Sweden Sweden 2002 70

Contents

A Netto store in Copenhagen
A Netto store in Copenhagen

The first Netto store opened in Denmark in Copenhagen in 1981. At first the items sat in boxes and on pallets, but the chain quickly expanded, and the service level increased as well. Today there are 362 stores.

In September 1990, Netto started an internationalisation process, and Germany was the second country to get Netto. The first store was opened in Mecklenburg-Vorpommern not long after the Fall of the Wall. Netto has since expanded in the states of Brandenburg, Berlin, Saxony, Saxony-Anhalt and Schleswig-Holstein, and there are a total of 247 stores today.

In Germany, a second chain of stores, called Netto Marken-Discount and owned by EDEKA has also been in operation since 1984. It currently has more than 1,000 sales outlets in most West German states. The two chains are unrelated to each other.

Netto was opened in the United Kingdom in Leeds in 1990. Netto was primarily expanded in central England, and there are stores in London, Leeds, Liverpool, Leicester, Sheffield, Birmingham, Wolverhampton, Barnsley, Bradford, Doncaster, Manchester, Newcastle upon Tyne, Kingston upon Hull, Wakefield, Sunderland, Bedlington, Wigan and Coalville (opened May 2007), among other locations. Today there are at least 179 stores in the UK and the figure continues to rise regularly. Many prices are very similar to wholesale prices, and so there are many bulk buyers. To enforce fairness to all shoppers, many offers are limited to 6 per person. Unlike its competitors Lidl and Aldi, Netto sells brand name products, such as Pepsi and Walkers Crisps; commonly these are parallel imports

The British headquarters of Netto is in the ex-mining village of South Elmsall, West Yorkshire.

Polish Netto
Polish Netto

The first Netto store in Poland opened in Szczecin. The expansion of the branch is concentrated in the north western part of the country from Szczecin to Gdańsk, and through the country to Bydgoszcz, Poznań, and Zielona Góra, and the country has 125 stores today.

Swedish Netto
Swedish Netto

The Swedish part of Netto was founded in 2002 as a joint venture between Dansk Supermarked and ICA called Netto Marknad AB. The co-operation was granted by the European Commission in 2001. The headquarters were established in Halmstad in March and the first store was opened in Trelleborg on May 8. A week later two stores where opened in Lund. In the beginning, Netto kept their stores in the Götaland region.

In August 2004 the first stores in Stockholm were opened. The head office was announced to be moved to Falkenberg in October 2003.

The Swedish Netto branch is expanding rapidly. As of 2003 there were 28 stores. One year later there were 58 stores and as of February 2006 the store count is 74.

At the end of 2006 ICA announced it was pulling out of the joint venture, reducing its stake from 50% to 5%. 21 stores in the Stockholm and Västerås regions would transfer to ICA ownership with most being rebranded to ICA's own formats during 2007. The reasons for the change were problems in supplying the stores based on Netto's more southern base as well as ICA's desire to focus investment on its own formats.

The Netto name is also used in other countries such as Spain and France but these stores are independent from the Scandinavian Netto. The Spanish Netto is a chain of convenience stores owned by DinoSol and the French Netto is discount chain owned by Les Mousquetaires.

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