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Niche marketing techniques
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Niche marketing techniques are ways to outsmart your competitors in ways that they would not normally consider doing. For example, if your competitor produces plasma TV and sell it to middle-class consumers at the price they can afford. You can come in with a similar product and package it to meet the tastes of different groups within the same class, e.g. male, female, people who likes movies, people who wants integrated TV and computer screen, people who buy for the family, people who buy for themselves, etc. Your niche marketing efforts would adjust according to what you want to accomplish against the actions of your competitors in the marketplace.
In other words, niche marketing is about how you respond to your competitors, who may be bigger or more established in some way. You can still beat them to the game if you can figure out how to take on market shares that they miss. This may also mean the creation of new product and services as well as the development of a new market.