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No Logo
From Wikipedia, the free encyclopedia
 |
|
| Author | Naomi Klein |
|---|---|
| Country | Canada |
| Language | English |
| Subject(s) | anti-globalization |
| Publisher | Knopf Canada (first edition), Picador |
| Released | January 2000 |
| Media type | Print (hardcover & paperback) |
| Pages | 490 (first edition) |
| ISBN | ISBN 0-312-20343-8 (hardcover) ISBN 0-312-27192-1 (paperback) |
| Followed by | Fences and Windows |
No Logo: Taking Aim at the Brand Bullies is a book by Canadian journalist Naomi Klein. First published by Knopf Canada in January 2000, shortly after the WTO Ministerial Conference protests in Seattle had generated media attention around such issues, it became one of the most influential books about the anti-globalization movement and an international bestseller[citation needed].
Contents |
The book focuses on branding, and often makes connections with the anti-globalization movement. Throughout the four parts (No Space, No Choice, No Jobs, and No Logo), Klein writes about issues such as sweatshops in the Americas and Asia, culture jamming, corporate censorship, and Reclaim the Streets. She pays special attention to the deeds (and alleged misdeeds) of Nike, The Gap, McDonalds, Shell, and Microsoft and their lawyers, contractors, and advertising agencies. Many of the ideas in Klein's book derive from the influence of the Situationists, an art/political group founded in the late 1950s.
No Logo is copyrighted by Klein and was published by a multinational corporation, leaving the author open to charges of hypocrisy. However, there are future plans to put the book under a copyleft license. Additionally, companies have produced goods with a No Logo logo on them (other than her publications, Klein does not endorse nor profit from these products).
According to Johan Norberg in his book In Defense of Global Capitalism, Klein criticizes developing countries with special economic zones, claiming that they generate exploitation and horrible working conditions, but offers no proof to support her point.
After the book's release, Klein was heavily criticized by the pro-market The Economist magazine, leading to a broadcast debate with Klein and the magazine's writers, dubbed "No Logo vs. Pro Logo".
The 2004 book The Rebel Sell (published as Nation of Rebels in the United States), was heavily critical of No Logo, sympathising with Klein's ideals but arguing that the forms of "rebellion" she celebrates are intrinsic to modern capitalism, and thus that their co-optation and branding by corporations is only to be expected.
Some criticised the book for simplifying issues and conflating corporate malfeasance and systemic poverty in the third world with anarchism and identity politics in the first world. However others (and Klein herself) noted that the book, though hardly dispassionate about its subject, is a summary of a varied and diverse movement at one period early in its development, not a single manifesto for change.
The book won the following awards:
- The 2000 First Book Award from The Guardian
- The 2001 Canadian National Business Book Award
- The 2001 French Prix Médiations[1]
Several imprints of No Logo exist, for example: ISBN 0-312-20343-8 (hardcover) & ISBN 0-312-27192-1 (paperback). Translations from the original English into several other languages have appeared. The subtitle, "Taking Aim at the Brand Bullies", was dropped in some later editions.
- Members of the rock group Radiohead have stated that the book was particularly influential to them during the making of their fourth album, Kid A (2000) and that "No Logo" was considered as a possible title for the album.
- Canadian metal band Inner Surge have also listed Klein's book as an influence on selected tracks from their album Signals Screaming.
- ^ "The Nation Author Bios: Naomi Klein". The Nation. Retrieved May 23, 2006.
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