Related Directory Categories
- Gums and Hydrocolloids (28)
- Earth Orbit (20)
- Gum (13)
- Gum (10)
- ORBit (10)
- Orbital (8)
- Orbiter (8)
- Sputnik (6)
- Lunar Orbiter (6)
- Mars Reconnaissance Orbiter (5)
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Orbit (gum)
From Wikipedia, the free encyclopedia
Orbit is a brand of sugarless chewing gum from the Wrigley Company. In the United States, where it was re-launched in 2001,[1] it is sold in cardboard boxes with 14 individually-wrapped pieces of gum per package. In the UK, where it was launched in 1977,[2] it was sold as a traditional long-stick gum. Wrigley's have recently introduced the 14 package (as in America) in the UK.
Orbit White, packaged in blister packs of 12 pieces, was released to compete with Cadbury Adams's Trident White gum in 2001.[3] It also glows in the dark.
In North America, Orbit television ads feature English actress Vanessa Branch.
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Orbit has been a U.S. brand since 1944. After World War II it was discontinued in 1946 but reappeared in the US in the 1977 as the first sugarfree bubble gum from the Wrigley Company before launching Extra gum. It was again relaunched in 2001.
The following is an incomplete list of the various types of Orbit gum:
| Flavor | Market |
| Original (Peppermint) | U.S.A. |
| Spearmint | U.S.A. |
| Wintermint | U.S.A. |
| Bubblemint | U.S.A. |
| Cinnamint | U.S.A. |
| Sweet Mint | U.S.A. |
| Citrusmint | U.S.A. |
| Lemon-Lime | U.S.A. |
| Crystal Mint | U.S.A. |
| Raspberry Mint | U.S.A. |
| Mint Mojito | U.S.A. |
| Maui Melon Mint | U.S.A. |
| Cool Mint | Russia |
| Peach | Russia |
Cherry Mint has been discontinued by the Wrigley company.
- ^ Wrigley press release, wrigley.com. Retrieved 2006-06-15.
- ^ Wrigley press release, wrigley.co.uk. Article retrieved 2006-06-15.
- ^ "Category Wars: Wrigley Returns To Orbit In Whitening Showdown" by Mike Beirne, Brandweek, 5/17/2004, Vol. 45 Issue 20, p11.
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| Senior management | William Perez, CEO and President · William Wrigley, Jr. II, Chairman |
| Past CEOs and Presidents | William Wrigley Jr. · Philip K. Wrigley · William Wrigley III · William Wrigley, Jr. II |
| Chewing gum | 5 · Airwaves · Big Red · Doublemint · Eclipse · Eclipse Ice · Excel · Extra · Freedent · Juicy Fruit · Orbit · Wrigley's Spearmint · Surpass · Winterfresh |
| Bubblegum | Alipine · Big League Chew · Bubble Tape · Hubba Bubba · Ouch! |
| Mint and candy | Altoids · Eclipse · Life Savers |
| See also | Wrigley Building · Wrigley Field (Chicago) · Wrigley Field (Los Angeles) · USC Wrigley Institute for Environmental Studies · Wrigley Square |
Annual Revenue: $529 million USD ( 2.3% FY 2006) · Employees: 15,800 · Stock Symbol: NYSE: WWY · Website: www.wrigley.com |
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