Press kit

From Wikipedia, the free encyclopedia

A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to announce a release or for a news conference.

Contents

  • Backgrounder with historical information on the company or individual
  • Fact Sheet listing specific features, statistics, or benefits
  • Biographies of key executives, individuals, artists, etc.
  • Past Press Coverage
  • Photos or other images (high resolution) of key executives, logos, products, etc.
  • A press release detailing the current news the media kit is sent in reference to
  • Media contact information (usually of a public relations department or spokesperson)
  • A CD, DVD, Software title, video, etc. as appropriate for the sender of the release

  • Product launches
  • New company launch
  • Mergers and acquisitions
  • News conferences
  • Large events / Industry trade shows

Press kits are a common promotional tool used by musicians when launching a new album. Band press kits often have their own unique set of components, including:

  • Band biography / History of the band
  • Discography (all previous albums released by the band)
  • Color photos (many corporate photos are done in black and white for newspaper print purposes)
  • CD
  • Contact information for the band's label, manager, publicist, or other representative
  • Equipment list (if the kit is being sent to live music venue)

This article or section does not adequately cite its references or sources.
Please help improve this article by adding citations to reliable sources. (help, get involved!)
Any material not supported by sources may be challenged and removed at any time. This article has been tagged since September 2006.


 This public relations-related article is a stub. You can help Wikipedia by expanding it.
Retrieved from "http://en.wikipedia.org../../../p/r/e/Press_kit.html"
Advanced Search
Included Web Search Engines


Safe Search

close

Top Matching Results

Occasionally Search.com will highlight specialized results that are based on the context of your query. Examples of specialized results include specific links to news, images, or video.

Top Matching Results may highlight information from other Search.com pages, content from the CNET Network of sites, or third party content. The listings are based purely on relevance. Search.com does not receive payment for listings in this section but our partners that provide this data may get paid for listing these products.

Sponsored Links

This section contains paid listings which have been purchased by companies that want to have their sites appear for specific search terms and related content. These listings are administered, sorted and maintained by a third party and are not endorsed by Search.com.

Search Results

Search.com sends your search query to several search engines at one time and integrates the results into one list which has been sorted by relevance using Search.com's proprietary algorithm. You can customize the list of search engines included in your metasearch from the preferences.

The search engines that are used in your metasearch may allow companies to pay to have their Web sites included within the results. To view the Paid Inclusion policy for a specific search engine, please visit their Web site. Search.com does not accept payment or share revenue with any search engine partner for listings in this section.