Princess Theatre

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For Melbourne's Princess Theatre, see Princess Theatre, Melbourne
For Toronto's Princess Theatre, see Princess Theatre, Toronto
For Decatur, Alabama's Princess Theatre, see Princess Theatre, Decatur
For London's Princess's Theatre, see Princess's Theatre, London
Broadway Theatre
Princess Theatre
1913 The Switchboard
1913 Fancy Free
1913 Phipps
1913 Fear
1913 A Pair of White Gloves
1913 The Neglected Lady
1914 Marrying Money
1914 The Forest of Happy Dreams
1914 The Goal
1914 The Denial
1914 Nettie
1914 Across The Bordersa
1915 Maternity
1915 Nobody Home
1915 The Mask Of The Beast
1915 Hobson's Choice
1916 Go To It
1916 Such Is Life
1916 Margery Daw
1916 Nevertheless
1916 The Golden Doom
1917 Oh, Boy! (musical)
1918 Oh, Lady! Lady!
1918 Jonathan Makes a Wish
1919 Toot Sweet
1920 Tick-Tack-Toe
1920 Mrs. Jimmie Thompson
1921 The Mask of Hamlet
1921 Suzette
1922 Desert Sands
1922 The First Fifty Years
1922 Six Characters in Search of an Author
1923 Mister Malatesta
1923 White Desert
1924 The Steam Roller
1925 The Little Poor Man
1925 Brother Elks
1926 The Unchastened Woman
1926 Buy, Buy, Baby
1927 The Virgin Man
1927 Bottomland
1928 Meek Mose
Lucille La Verne Theatre
1928 Sun-Up
1929 Hot Water
Assembly Theatre
1929 Lolly
1929 A Ledge
1929 The Novice and the Duke
1930 Everything's Jake
Labor Stage Theatre
1930 Pins and Needles
1939 Once Upon A Time
Princess Theatre
1947 The Wanhope Building
1947 O'Daniel
1947 As We Forgive Our Debtors
1947 The Great Campaign
1947 Virginia Reel

The Princess Theatre (same name used by off-Broadway 50th Street Theatre in 1980s) was a joint venture between The Shubert Brothers, (Lee Shubert, Samuel S. Shubert, and Jacob J. Shubert) producer Ray Comstock and actor-director Holbrook Blinn. It was built on a narrow slice of land on 39th Street, just off 6th Avenue, and sat 299, one of the smallest Broadway theaters built when it opened in early 1913. The architect was William A. Swasey, who designed the Winter Garden two years earlier.

Contents

Originally planned as a venue for short, one-act dramatic plays, the Princess gave its name to a series of Jerome Kern musicals that redefined the American musical between 1915 and 1919. Though fairly drab on the outside, looking like a six-story office building except for its marquees and gaudy electric sign over the main entrance, the Princess was quite elegant inside. A blend of Georgian and French Renaissance styles, the auditorium contained fourteen rows of seats, twelve boxes off the proscenium arch, and was hailed for its excellent acoustics and sight-lines. The decor included neoclassical inspired plasterwork and antique French tapestries hung from the side walls.

In 1922, drama returned to the Princess for another seven years, but, unfortunately, success did not, and after a brief stint as the Lucille La Verne Theatre in 1928, the Shuberts sold the theater. In 1929, the New York Theatre Assembly took over the Princess, and renamed it The Assembly Theatre. However, within half a year, the theater was closed, and remained unused until 1933, when it reopened as the Reo Theatre, and was, like so many other former legitimate houses, now being used as a movie theater. A year later, the International Ladies Garment Workers Union (ILGWU) acquired the theater, and used it as a recreation center for neighborhood workers.

However, in 1937, legitimate theater returned to the theater, now called the Labor Stage, in a big way, with Pins and Needles, which was the longest running Broadway show of the day, running for 1108 performances. When the show moved to the Windsor Theatre, the ILGWU reclaimed the theater briefly as its recreation hall.

In 1947, movies returned to the theater, now renamed the Cinema Dante, screening foreign features. A year later, it got another name change, The Little Met, and in 1952, yet one final name, the Cine Verdi. By the mid-50s, the old Princess was on the outskirts of the theater district, and in 1955, the little theater was torn down.

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