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Qualitative properties are properties that are observed and can generally not be measured. It should be mentioned that qualitative properties are most of the time at least as important as quantitative properties. Qualitative factors are also sometimes referred to as: 'untouchable' factors.

However, no general algebra can be applied (in common) to gain information about qualitative aspects there are some other ways to get the necessary information. Some of these techniques are: interviews, bi-lateral conversations, observation etc.

Some important qualitative properties that concerns businesses are:

Human factors, 'human work capital' is probably one of the most important issues that deals with qualitative properties. Some common aspects are: happiness, attitude towards work, motivation, general participation etc. Although all of these aspects are not measurable in terms of quantitative criteria, the general overview of them could be reviewed quantitative.

Environmental issues, since 80's a growing aspect for businesses. Although a lot of these aspects are regulated by law (and this is increasing) and quantitatively measurable, there are properties that are qualitative e.g.: environmental friendly production, responsibility for the entire life of a product (from the raw-material till scrap), attitude towards safe/efficient/minimum waste production and acting in order to achieve this.

Ethic issues closely related to evironmental and human issues. Things like child-labour, illegal dumping of waste etc. Are considered under the name of ethic issues. These topics are for more formal aspects covered in the corporate governance.

The way a company deals with its stakeholders (the 'acting' of a company) is probably the most obvious qualitative aspect that people generally deal with. Although behaviour of something measuring in qualitative terms is difficult, most people can (and will) make a judgement about the behaviour on the base how they (feel) treated. This indicates that qualitative properties are closely related to 'the way how things feel or be felt', emotional impressions prevail ratio.

Compare quantitative properties. DAYUM