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Provigo
From Wikipedia, the free encyclopedia
Provigo is a Quebec-based grocery retailer consisting of over 300 stores and franchises throughout the province. A majority of the stores are located in the Montreal area.
"Si vite, si bon"("So quick, so good!") is the chains' current slogan.
Provigo was founded in 1969 by a consortium of four wholesalers under the Couvrette & Provost name, of which they would later change to Provigo in 1970.
At first they used three names for their identity: "Provigain", "Provibec" and "Provipop". But as they began acquiring other chains in the 1970s and 1980s they decided to consolidate them into one name, so all of the stores, including those they would later acquire, were renamed Provigo in 1979. Acquisitions included Les Aubaines alimentaires in 1972, Jato in 1975, Dionne in 1977, Dominion and Raymond in 1979, A&P Montréal in 1984 and Steinberg in 1992.
In 1998 Provigo was purchased by Loblaws.
Loblaw's announced on November 16, 2006 that 17 Provigo and Maxi stores in Quebec would shut down due to not enough economically viable volume.
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Corporate Directors: A. Charles Baillie | Robert Dart | Peter Eby | Phillip Farmer | Anne Fraser | R. Donald Fullerton | Anthony Graham | Mark Hoffman | Allan Leighton | John Makinson | Robert Prichard | Wendy Rebanks | Galen Weston | Galen G. Weston |
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President's Choice brands: President's Choice | President's Choice Financial | PC Mobile | PC Points |
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Annual Revenue: $29.4 billion CAN ( |
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