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Publicist
From Wikipedia, the free encyclopedia
A publicist is a person whose job is to generate and manage publicity for a public figure, especially a celebrity, or for a work such as a book or film. Publicists usually work at large companies handling multiple clients. See more at Publicity.
An older meaning of the term is closer to pamphleteer: someone who circulates ideas by publishing them, perhaps in ephemeral forms.
- Agency (agent)
- Management (manager)
- Promotion (promoter)
In other words, a publicist's main function is to generate press coverage on behalf of clients and to serve as the bridge between clients, its public and media outlets. A publicist writes press releases, manages campaigns and other public relations functions. There are small agencies such as Shandwick and smaller shop such as RushPRnews. An agency can range from a one-person shop to an operation consisting of thousands of individuals.
- Unit publicist
