Pulse 360

From Wikipedia, the free encyclopedia

Pulse 360 is a content-targeted sponsored links innovator that gives advertisers the control, tools, flexibility and support to get results with certainty, and offers publishers a partner that can help them monetize their web sites.

The company started as the new business name for the content-targeted sponsored links business, previously part of Kanoodle. Pulse 360 is now a unit of Seevast, an operating company created by industry-recognized professionals to provide innovative Web-based marketing services.


Pulse 360 uses various methods to target their content ads appropriately, including:

•ContextTarget: matches the content of ads to the context of the Web's best sites and pages

•BehaviorTarget: targets customers based on their previous Web behavior

•LocalTarget: matches ads to locally-based Web sites

•Geo-target: tailors ads to the location of a specific Web user

•Demographic target: targets to the customer demographic advertisers are looking for

•Site Specific: allows advertisers to target their ads to relevant premium Web sites

http://www.pulse360.com

http://blog.pulse360.com/

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