Pulse 360
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Pulse 360 is a content-targeted sponsored links innovator that gives advertisers the control, tools, flexibility and support to get results with certainty, and offers publishers a partner that can help them monetize their web sites.
The company started as the new business name for the content-targeted sponsored links business, previously part of Kanoodle. Pulse 360 is now a unit of Seevast, an operating company created by industry-recognized professionals to provide innovative Web-based marketing services.
Pulse 360 uses various methods to target their content ads appropriately, including:
•ContextTarget: matches the content of ads to the context of the Web's best sites and pages
•BehaviorTarget: targets customers based on their previous Web behavior
•LocalTarget: matches ads to locally-based Web sites
•Geo-target: tailors ads to the location of a specific Web user
•Demographic target: targets to the customer demographic advertisers are looking for
•Site Specific: allows advertisers to target their ads to relevant premium Web sites